Painting contractors can stop competing on price by differentiating their service and strengthening their sales process. Higher prices mean fewer jobs but real profit. Low prices keep you busy with nothing to show for it.
Are you presenting yourself and your business in a way that is compelling? Are you putting, you know, a good offer for your clients together? Because you don't want to price yourself and just race to the bottom because anybody could, you know, pick up a paintbrush and throw some paint on a wall. It's not gonna be good, but they're probably not gonna charge very much. So you're not, you don't want to compete with them. You want to, you know, distinguish yourself from that. And that kind of goes into the sales type, you know, making sure your sales process is super strong so that you can command higher prices and be profitable. When you raise your prices, of course you're going to have less people. Signing up with you. But it's a question of, would you rather be really busy and not make any money, or be like just kind of busy and make more money? Kind of question. Like, when you, when you have higher prices, you're not as, you know, crazy busy, sure, but you're actually making— you're, you're being profitable and you're actually earning
What’s REALLY Holding Your Painting Business Back? (Find Your Bottleneck in 5 Minutes)
