Painting business owners who compete on price alone destroy their margins and devalue their work. Build your reputation on quality, superior products, and service instead. Know your worth and stop undercutting.
The type of customers who are just looking for a cheap deal, I don't really care what it looks like, those really aren't the type of customers you want to be building your company around. They're always gonna be looking for the lower price. We can't all just keep cutting our prices until nobody's making any money at all. We have to distinguish ourselves in our quality and in the products that we produce. It can be intimidating because you have to know your worth and you have to feel confident that you are worth more than these other painters who are trying to lowball you. You've worked hard to build a business that's based on quality, on good service and a good product.
What’s REALLY Holding Your Painting Business Back? (Find Your Bottleneck in 5 Minutes)
