
0:34
Daniel Pink explains why missing a deadline makes people think your work is worse, even when it isn't. Turning work in early gives you no advantage. What matters is hitting the deadline itself, which signals you're reliable.

Daniel Pink explains why missing a deadline makes people think your work is worse, even when it isn't. Turning work in early gives you no advantage. What matters is hitting the deadline itself, which signals you're reliable.
Want your work to look better? Just turn it in on time. This new study finds that when you miss a deadline, people don't just consider the work late, they consider it lower quality. And here's what else: turning your work in early doesn't help at all. There is no extra credit for overachievers. It's all about trust. Miss a deadline and people see you as less competent, no matter how good the work actually is. Bottom line: Being late hurts way more than being early helps. So if you want your work to shine, hit the deadline.