In this video, the presenter proposes and demonstrates a novel road‑safety strategy that flips traditional enforcement on its head: instead of punishing speeders, drivers who stay at or below the posted speed limit are rewarded. The idea draws on a 2010 Swedish National Society for Road Safety campaign that used speed‑camera footage to enter compliant drivers into a sweepstakes for a $100 prize. The U.S. pilot replicates that model with cameras that capture license plates, flash dollar‑sign graphics when a vehicle is under the limit, and register the driver for a daily random draw. The presenter explains the mechanics, shows a motorist being stopped and thanked for driving 1 mph under the limit, and argues that the mere possibility of winning money could motivate widespread compliance and reduce the 13,000 annual speeding‑related deaths in the United States.
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All over the U.S., there are speed signs, speed cameras, and speed bumps, all trying to slow us down. But over 13,000 lives are still lost every year because of speeding. I need to do something about it.
Oh, there's one. White sedan, 34 miles an hour.
I'm going to turn things on their head. Instead of catching speeders, I'm targeting people driving under the 35-mile-an-hour speed limit. When I clock them, I'm getting my team to follow them flag them down and reward them.
Hello, sir. You were actually 1 mile under the speed limit. Thank you. You should do this more often, man.
You're going below the speed limit.
You know?
Yes, sir. Handing out cash all day might seem like a ridiculous idea, but what if we changed things so there was just the possibility you could win money? In 2010, the Swedish National Society for Road Safety ran a campaign using a speed camera that rewarded people for driving under the speed limit. Now we're trying the idea here in the U.S. People will be invited to enter a speed limit sweepstakes. Anyone who registers could win $100 if they're caught driving well. Here's how it works. These cameras over here register the driver's speed and take a photo of each license plate. If the driver's going under the speed limit, these dollar signs start flashing to show that they've been caught driving the right speed. Now, at the end of the day, a winner is randomly selected from all the registered drivers registered cars that have been driving at or under the speed limit. Now, not every driver is going to win, but every driver has a chance to win, and that's the key. Well, it's rush hour and the radar is up. This road has multiple pedestrian crossings and speeding is common.
I do speed. I think I'm like anybody else, you know, I speed and then a lot of times I don't get caught.
So can our sweepstakes camera curb this car crime? I think everyone would go the speed limit if they thought they could make money. Well, today they can. Anyone who's Every registered who's caught driving well has the chance to win $100.
