Short talk (YouTube transcript) by Daniel Rosen arguing that credit repair businesses should give away helpful information for free on their websites. He advises providing non-salesy, caring, informative content to build trust and generate leads without a sales team.
Your website should be all about giving away information for free. I know that sounds like the opposite of actually building a business, but I'm going to show you exactly how giving away something for free is great for a business. First, it's important to keep in mind that websites are usually the first place that people go when they start researching credit repair. But they're not just looking for sites that have pretty pictures. No, they're looking for sites that answer their questions and talk about the things that they want to know about. But if you present that information in a way that sounds salesy or pushy, you're probably going to lose them. On the other hand, if you create content that explains credit repair in a caring and helpful manner while providing it for free, they're likely to appreciate it and trust you. And the next thing you know, you're growing your credit repair business, all without the need of a sales team.
