Daniel Rosen explains why narrowing your target customer works better than trying to sell to everyone. He uses a dartboard analogy: aiming at the bullseye (your ideal customer) is more likely to hit the broader target than spraying shots everywhere. Precision beats vagueness.
And people are scared to niche down because they're afraid that they're gonna leave a lot of money on the table. They're gonna, they're gonna exclude all of these clients. Well, think of a dartboard. Everybody's seen a dartboard before, right? And in a dartboard, there's a little red dot right in the center. It's called the bullseye, right? And if you've ever played darts before, if you're aiming for the bullseye, chances are you're gonna hit the dartboard. But if all you're doing is trying to hit the dartboard, if you're anything like me, you're gonna hit the wall, right? You're gonna, you're gonna miss the dartboard completely more often than, than you'd like to. But if I'm aiming for the bullseye, there's a very, very, very, very small chance that I won't hit the dartboard. Nicheing down is aiming for the bullseye. Aim for the bullseye. Aim for the shark.
