How Paranda Davis Made $30K in the First Month of Her Credit Repair Business

Hey, credit heroes. Want to know how to bootstrap a massive business from nothing? Well, today I'm joined by Paranda Davis, the CEO of Davis Future Planning. She's been with Credit Repair Cloud since the very beginning, and today she's sharing her secrets on how she grew her hugely successful credit repair business from nothing. So you better stick around. My name is Daniel Rosen, and welcome to Credit Repair Business Secrets. Our most successful credit heroes, the ones who make a great living and make a massive impact, they all have one thing in common. They all care about changing lives. Paranda Davis got started in credit Repair because she simply wanted to help people. And now she runs a hugely successful business that's focused on educating her clients in very creative ways. She's also the author of the book how to get an 800 credit score for Rookies, as well as other books. So please welcome to the podcast Paranda Davis.

Hey.

Hey. Welcome.

Thank you for having me on your podcast. Oh, my God. It's such an amazing experience. I've been with you guys since day one. You guys have an amazing software that I love and wasn't wouldn't for y', all, I would not be where I'm at right now. I can honestly say that.

Well, it's likewise if it weren't for.

You, we wouldn't be here.

You, you've been at CRC as long as me. It's amazing.

I love it. I love it.

Now, I was studying all about you today. I love your website. I love how it says everyone in your household should have excellent credit. That's really cool. I want to know everything about you. You've got so much going on, but let's start with the basics. I want to know where did you grow up and where are you now?

I grew up in a small town called Norwich, North Carolina, population 17 to 20,000. Raised by my grandparents, and they did an amazing job with me. They taught me about forming, finances, banking, and everything. So I started at a very young age. As I grew up, we make our mistakes, had children, families and stuff, and I start seeing every. I start, like, realizing it just hit me. I started realizing the benefits that my grandparents had taught me. Everything was just right there when I was little, and it was just so amazing that I was able to use those seeds to help raise my family as a single parent.

Most people start to learn about credit repair because they have credit issues of their own. Did you have credit issues of your own?

I did have credit issues of my own. That was around when I was like, 25. I started making some mistakes and, you know, young. And then I saw it. You know, I had my second child. It was just. Life was just complicated. It was just, I don't know, medical bills from, you know, having the babies and things like that. But actually, honestly, I didn't start using it until I was, like, 35 years old.

How did you first start to learn credit repair?

I started using it when I was 19 and 20. That's when I brought my first home. And then I started getting into investments and things like that, so things just got better from there. But then, you know, you go through relationships and they don't work out and divorce and it don't work out. So then you have to change it up a little bit and just try to make it better. Yeah.

And what motivated you to turn it into a business?

I had a conversation with my cousin. She was telling me, you know, the pan. Not the pandemic, but, you know, we had a recession years ago. And my cousin, she came to me and she told me. She was like, miranda, you need to get into finances because you're good at what you do. And I'm very organized. I like things done right or it's not done at all. If it's not done by me, it's not done at all. So she just brought the idea to me, and I taught it over with my significant other. And he was like, let's go for it. And I did. And. And then I did my research. I hired someone from Florida to do the research in my area. He said, brandon, you have no competition.

Wow.

So, yeah, he said, you have no competition. So I was like, really? He said, that's a great business to get into because, you know, we had a. We just coming out of the recession, people are losing their homes, their finances. They're not educated about credit or their finances. So I was like, let's go for it. So it was amazing. So I made $30,000 my first month into credit repair.

Wow. How. How did you. That's incredible. How did you start getting your first clients?

I just. I. I just put a post on social media, and I did not even like social media, you know, and then I was working for a small firm as well, so I was just kind of. People had an idea exactly what I was, you know, doing. So it just, like. I don't know. It was amazing. I just don't. I can't explain it, but there was people's coming to me. It was coming to me very, like, back to back, back to back, you know, So, I mean, that's just a blessing from God. And then from there, as the months went by, people start seeing results.

That's awesome. And how many clients do you have today?

Probably about near about a thousand.

With so many clients, what's your secret to keeping them engaged and committed throughout the credit repair process?

Communication and being honest. Document everything that you do because you're going to have some clients. These clients, they have personal issues going on. They're upset. They've been through things, you know, and they don't understand. So communication is the number one thing. And make sure you document every step of the way of your process, you know, and you have to have an amazing team because it's hard doing it just by yourself.

Yeah. How long were you doing it all by yourself at the beginning?

Maybe about seven. Seven years. Just completely by myself. Nobody was on board or nothing. Like the seven years and then the rest. I said I wanted to grow more, so I had to start hiring people, start duplicating myself, you know, so then that way I can multiply my income. When I went in, I set my first office up, and then I just googled credit repair. Credit repair software. And you came up first, and it was just blue, and it was just so beautiful. It was just the energy and you always happy. It was just.

Thank you.

You keep us going.

Thank you so much. We have competition back there either.

I know you did, because when I first went in, you guys just popped. It was no other software.

Right. Thank you for taking a chance on us because you've been with us so long. How has credit repair cloud played a role in your journey? And how does the software help you with your business?

It makes my life a whole lot easier. Honestly, I can almost cry right now. Yeah. I can communicate with my employees, my clients, my affiliates. It just. It's just easy. I can travel, I can go anywhere, and then I can work from wherever I want to be at, like, the gym, you know, out of the country. I can be anywhere and still able to work and communicate with my clients and my feds and my employees.

Well, we have a lot of cool things coming that I think you're going to really like a lot. Yeah, we do. Now, you mentioned that watching your clients reach their credit goals is something you really enjoy. Can you share a memorable success story of a client whose life was changed with your services?

Single parents that was once homeless in a shelter, and that I witnessed and I held their hand the entire way. That was amazing. And that's what touches me, is just helping someone from the Start to the end and complete and reach their goals. Because that's something that their children, that they can pass on to their children and give back the relief and the pain that comes off their back. I had two clients that almost fainted in my office. Wow. Well, actually one of them did. Yes. Yes, they did. So it was like, girl, you just have that black girl magic on your site.

You had a video of a woman who, who it looked like you helped her to get into a new home. And it was beautiful. And she was crying and I was crying. It was an amazing video.

Yes. Thank you. Thank you. Yeah. And she's still doing well as of today.

That's so good.

She's even gotten better. Yeah.

And I was looking at all kinds of stuff about you today. Your reviews on Google are amazing that you're like right up there at just about five stars. How important are client referrals and testimonials to your business?

They're very important for the Google reviews. I always ask, especially when I do the email blast or communicate back and forth with the clients and I just ask them, you know, just leave me a Google review. I don't tell them exactly what to do. I said, just be honest. So if anything bad, just, just tell, just, you know, put it out there because I, I just want the truth, you know, everything can't be perfect, you know, and they do and you know, and I was picked expertise out of 476 credit repair companies. I came up within the top 12.

Wow.

Yeah. Charlotte and surround the area. So yeah, that's amazing. So that was amazing. I got my badge for that as well.

Good for you. And so yeah, at the end of working with them, is that when you encourage them to leave reviews? How does that work?

Oh, sure. Okay. Yes, I, I encourage them to leave reviews if they want to. You know, some, most people is very private. So I do respect that, you know, but you know, I always just put it out there because they could be helping someone else because that's the first thing we do now. And like they go to Google, they look at the reviews and they read the review. So that's very important. And I tell you, communication is the number one. And being honest to your clients, how.

Do you leverage those reviews or success stories or testimonials in your marketing to demonstrate the effectiveness of your services?

I always ask them, you know, to if they can do a video. It's very hard to do people because like I said again, some people just private, you know, and I'm kind of old school so it's kind of to get those. Those videos and those marketing stuff out there. So I just say, well, just please leave me. You know, x y' all ask them to leave me a review. And. And most of them, they do. And some of them, they do it. I don't even ask. They're like, girl, I'll leave you a review. You so good. You're so awesome. You know, that's so cool. But it's just amazing that I'm here, able to change lives and help people.

And you really are a credit hero.

Oh, yeah. I am gonna always be.

Now, let's talk about your team. So you were seven years on your own, and then you. What made you. What made you. You needed to hire? And what was that process like? And how big a team do you have today?

I went through a couple of bad apples. And, you know, in our industry, you know, there's a lot of. I'm not gonna say secrets, but there's a lot. You have to really trust your staff.

How many people are on your team right now?

I have, like, six people on my team right now.

Wow.

Yeah.

What's your advice for growing and scaling a team like you've done?

You definitely. If you want to grow, you definitely got to duplicate yourself. You know, you train other people to. To do the same thing that you do to give you a break. So won't be so much pressure and stress on. On me so I can focus on the marketing. And that's was very important because you got to stay out there and let people know who you are and what you do.

Yeah. And it's hard to grow the business if you're busy in the business.

Exactly. Yeah. So I had.

Did you document all your processes? Do your team follow sops, things like that?

Oh, yeah, we document everything. Yeah, we document everything because if someone come back and say, hey, I'm not happy, you know, or I didn't see any results, I'm gonna pull my receipts because I know I. I know our work, and I know what we can do. And everyone. Most of our clients is happy. I can say, like, 90, 98.99.

Oh, I can tell by reading your reviews. It's amazing.

Oh, yeah, yeah. They. They're very happy, and they're very. They're very excited, very pleased.

What are your most effective marketing strategies that are working today for attracting new clients?

Well, right now, a lot of women. Most. A lot of women, they follow me, and they just. They very inspired by me. I think I know that I need to do more but they're very inspired by me. So right now I just do the lifestyle marketing where they can see me every day. Like now, you know, I gain like 30 pounds and I lost it, you know, things like that. So now I'm seeing my followers getting in the gym, posting. I hope they stick to it, though, but just different things. And health is very important that I'm implementing inside of the company as well as far as the credit repair. But we want to be able to be healthy and enjoy the things that we work so hard for.

Sure, sure. And I saw a lot of your lifestyle videos. I saw a ton on TikTok and your content on Instagram. How much does social media drive your business?

A lot. Yeah, I really depend on social media for my business because that's what we do right now. The first thing we do, we're going to pull out our phones. We're going to pull our phones. And I'm kind of goofy a little bit, and I love to laugh and I like to dance, do crazy dances and stuff. And that's a part of me that a lot of people, they don't see outside of me. Just working all the time.

Yeah, yeah. It's interesting, the posts about a lifestyle, how that can help your business. Even though you're not talking about the business, you're not talking about credit, you're just having fun in the video. It's really cool that that drives business. And I also saw on Instagram, you run a lot of promotions around holidays and events. So what's the strategy around those promotions?

Well, most of my people, they. They want. They say that they can't afford the services, so it gives them the opportunity within those holiday months to try our services out. Even, like the first 45 days, whenever they get their results, they're going to be, oh, my God, amazing. Like, oh, my God, like, almost everything came off my credit report, so that's all I need. Then they can go tell somebody else. So that's it. That and I could drill. That's my little. My little funnel. I can drill them in around about that time. And also, you know, it's cheap. 30% off during the holidays.

Yeah, that's really clever. I want to talk about your books. You've released two books, right?

Yeah.

Oh, yay. There it is. How to get an 800 credit score for rookies.

Yes. It was released, I actually, on Valentine's Day 2015. And then I have my children book as well.

Yeah. And that one's called Cornbread. The little girl that Asks a lot of questions.

Yes. And those are my grandparents.

And that was you?

Well, as I said earlier, my grandparents. I was raised on a farm, and my grandparents taught me so much about agriculture. They just taught me about life at a young age. And my parents was Jehovah Witnesses, so we would have to go in the garden, feed the pigs, catch the chickens and the goats, things like that. And my seeing my grandfather, like, he slaughtered them, he cooked it. He, you know, the vegetables we had, we grew our own food. So. And I used to make up excuses because I sometimes I didn't want to go out there and work, but. And I basically just stayed in the house and just like, cooked for my grandparents, you know, did like, little girly stuff inside the house and play with dolls. I didn't really want to work outside, but yeah, so. And then we would go shopping, to the bank, we'll go to the bank. And I always be the one that, hey, I want a sucker. You know, stick my little head out, things like that. And I just seen how my grandparents, they just really managed money. They really knew how to. They didn't get caught up in stuff. They just knew how to survive. And my grandfather, he was in the army, so it was just all about, like, survival and just living.

Writing two books is quite an amazing feat. And writing a book really shows that you're the expert. What effects have you seen on your business by publishing these books?

Man, let me tell you, if you have a business, you gotta have a product. So I. I've written the book Enlightenment's Turns, because when I first got into the business in 2013, everyone was like, pranda, I don't know what you're talking about. And I'm sitting over there telling, you know, teaching people how to use credit cards, you know, the percentages and things. And they were just lost, like, they didn't understand nothing I was talking about. So I said, well, let me just write this. Break this stuff down into layman's terms where you guys can understand. And that's what I did. And I have sold over, like, over made over 20 grand, $20,000 selling my books. I did great. Like, it was amazing. It's on Amazon. And I was very, very blessed to actually write my first book and put it where people can understand. And people still buying it. Now, today I see people talking about that now, you know, other companies or credit repair companies are, you know, talking about it. So I said, but actually, I was the first female, black female that wrote a book, how to get an 800 credit score. So awesome. I get my reward for that.

Congratulations.

Thank you.

Okay, I want to talk about credit repair itself. So of all the credit repair strategies you've learned, which one do you think was the biggest game changer for you?

Being consistent with them, getting on the credit bureau's nerves. You have to be on time. You can't miss a beat with them knowing the laws and just knowing that's how you get them.

And then how do you deal with credit bureau stall letters? They seem to be sending more and more.

Oh, see, I'm the credit be, so I just say, just, just ignore that.

Just keep going.

I'm going to keep bugging them. Yeah, just keep going. Just, just keep going. And I tell my clients, just, just be patient. And I, like I said again, I communicate with them. I said just, you got to be patient. That's like one of the important thing that you have to tell your clients is to be patient because it's not an overnight success. Some people get done real quick, but you really have to have patience with it.

Do you let them know ahead of time that those discouraging letters are going to be coming from the bureaus?

Oh, of course. I let them know everything.

That's awesome.

I let them know everything. Yes, you got to. Communication is the number one key.

What's a common misconception people have about credit repair that you wish you could correct?

Well, I hate that there's other people that say that they do credit and they don't actually do it, you know, and they don't get the job done. They take the people money and they don't do the work. And then I have to. They don't want to, like four or five people. And then they don't came to me and I have to hear it.

Does that happen often where you're cleaning up someone else's mess? Another credit repair company?

Yeah, yeah. They. They shop around. They shop around, but whenever they come to me, they. Majority of them are happy. Most of them are happy. I say, like 99% are happy.

What's one piece of advice you'd give to someone who wants to start their own credit repair business?

Just do it. Stay consistent. Get credit repair cloud. Yes. That's the number one. Just do it if it's your passion. See, this is my passion. I've been doing it for almost 11 years. This is my passion and I love it.

Awesome. What are your next big goals for your business and how do you plan to achieve them?

I have a lot of ideas. I want to really get into getting more people to do that. Wants to get into the business. I want to be able to help them and, you know, to get them started. Like, there are some pros and there are some cons in it, but I would love to help and get more people to do what I do, to.

Be a mentor to them.

Oh, yes.

That's awesome. You'd be really good at that.

Yeah, I did. I have a couple of them. A lot of them, they actually doing very well. They're doing very well, but I want to be able to take on more.

Yeah, that sounds awesome. Helping other businesses is fun. I like that.

Oh, yeah.

Very good. Okay, we're going to wrap up soon, so I want to switch gears and I'm going to ask you a few rapid questions. So just answer with the first thing that pops into your head. Okay? Okay, Here we go. What's your business?

Superpower communication.

Awesome. What's your business? Kryptonite. Meaning the area you've had to work the hardest to improve.

Marketing.

What does business ownership mean to you?

It means everything to me.

What drives and motivates you?

My family.

What's your definition of success?

Happiness. Peace. If you. Health.

Yeah, health. If you could go back in time and tell yourself one piece of advice, what would it be?

Be patient. Take your time.

And do you have any other advice for someone just starting out with a credit repair business?

Sure. If you just get into the credit repair business, just. Just hang in there. You're going to have the ups and downs. It's tough, but just remember you helping other people and we need a lot of credit heroes. We do. We need a lot of people because the world is so big. We need a lot of.

Sure, sure. There are hundreds of millions of people needing help with their credit.

Yes. Especially what's going on now. The pandemic. We're going through a crisis right now, so we need more people. We need more credit heroes.

Yes, we do. And finally, how can people find you online and reach out to you and get your book or learn about mentoring?

Great. Okay. All social medias. Just look up the credit beast on Instagram, Facebook, TikTok. I'm right there.

And your website is. Davis Future Planning dot com.

Yes.

Awesome. Well, I want to thank you so much for your time today. This was a lot of fun. Did you have fun?

Thanks for having me. I sure did. I was a little nervous, but always.

You did Awesome.

I had a great time. This is an amazing opportunity and thank you so much.

Well, thank you for being here and for everyone out there watching and listening. If you're finding value in the things we share on this podcast. Click below to subscribe and follow. Also, give us a five star review or share the show and help us to change more lives. If you'd like to read the show notes, they're posted on my blog. If you have a question or a comment, drop it down below because I read each and every one of them. I would love to hear from you and I'll respond as soon as I can. And if you want to get inspired by other successful credit heroes, check out my podcast with mom and mogul Nicole Cavone. And if you'd like to get certified in disputing and gain confidence and grow your very own credit repair business, check out our Credit Hero Challenge. Doors are closing soon, so sign up right now@creditherochallenge.com and keep changing lives.