Daniel Rosen outlines a five-step method to grow a business without a novel idea or investor funding. Step 1 is finding a starving crowd, illustrated by Aidan, who wants to be a food critic but has no local demand for his reviews.
So I'm at this dinner the other night, right? And at the next table over, there's a bunch of college kids, you know, entrepreneur vibes, talking about business. They're saying, man, growing your own business sounds impossible. You need a totally new idea, and you need lots of money, so it means investors as well. Plus, it sounds like so much work. I mean, I'd love to, but it just seems way out of reach, you know? And I'm thinking, wow, these guys are making this seem way harder than it needs to be. So. So here's my response to them. Let's focus here. Forget about impossible. We definitely want it to be possible. Forget about investors and forget about a crazy new idea. So here's how to grow your business the easy way. I've got five steps for you. Let's go. Step number one, find a starving crowd. So let's take a look at an example here. Take Aidan. Now, Aidan loves food, and he wants to be a food critic. But in his town, there's no real need for food critics. So basically, he's out of luck then.
