Short advice video (May 18, 2022) by Daniel Rosen that uses the real-world example of mirrors in elevators to illustrate a business strategy: instead of changing a product (e.g., elevator speed or music), improve the customer journey/experience (add mirrors) to shift attention and increase perceived satisfaction. Ends with a call-to-action to follow for more tips.
Do you know the real reason why there are mirrors in elevators? If you're a business owner, you'll want to know this one. So people start complaining about elevators being slow, the music being annoying, and just the overall experience being boring. And so, in a stroke of absolute genius, they started putting mirrors on the walls. And now, when people come in, they start looking at their hair, fixing their thigh, and they completely forget about how bad the music is and how slow the elevator is going. They didn't change the speed of the elevator. They didn't change the music, even though those might have been the obvious solutions. And so, if you're a business owner, this is an awesome lesson to remember. Sometimes the best solution is to make the client's journey more enjoyable, rather than changing the product itself. Follow us for more tips.
