Short YouTube advice from a speaker (Daniel Rosen) explaining a simple in-person sales technique: state the negatives honestly first, then present the positives. The speaker argues that placing honest negatives before positives makes the positives feel more appealing; an illustrated example uses selling a luxury car. The clip ends with a brief call-to-action to follow for more tips.
Do you sell a product or service in person? If so, here's how to use honesty to boost your sales. So let's say I'm a luxury car salesman and I say when you drive this car, you're going to have the time of your life, and everyone's joy is going to drop when you pass by. But it's gonna cost you a lot of money and the car is going to start depreciating right after you buy it. That doesn't sound very appealing, does it? That's because the sentence directs your focus to the negatives. That happens when you buy. But if we reverse the order and say the negatives first and then the positives then, and all the negative things we say are going to magnify what we say after. So, for example, you know this card is going to cost you a lot of money and it's going to start depreciating right after you buy it. But you're going to have the time of your life driving it, as well as everyone's joy is going to drop when you pass by. Just remember, the more honest you are in the negatives that you say, the more appealing what you say after becomes. Follow us for more tips.
