Leo Gonzalez Shares the Best Marketing Strategies for Credit Repair Businesses

Hey, credit heroes. Imagine one month you're making 10 bucks an hour wiping down treadmills and gym equipment, and the next month you're getting paid thousands of dollars to help people with their credit. Well, that's the story of today's guest, Leo Gonzalez. He's the founder and CEO of Miami Credit Repair. And Leo's going to explain how he went from working in a gym to helping hundreds and hundreds of credit repair clients a month. So you better stick around. My name is Daniel Rosen, and welcome to Credit Repair Business Secrets. Our most successful credit heroes, the ones who make a great living and make a massive impact, they really care about helping people in changing lives. And our guest today is a perfect example of that. Leo Gonzalez is here, and he's going to share how he grew from freelancer to operating a very, very successful credit repair company. So please welcome to the podcast Leo Gonzale. Hey, Leo.

Hi, Danny. How are you doing? I'm super excited to be here with you. I watch your podcast sometimes, and I been learning a lot from listening to you guys on the podcast.

Well, I'm super excited that you're here, and I want to know everything about you. But let's start with where did you grow up and where are you now?

I'm Marina from Puerto Rico. I came here when I'm on my 20s, and when I come to United States, I came to Orlando. I started working at Disney, and from there I started working on a resort selling timeshare. Then after that, I get into the mortgage industry as a mortgage broker, and I use the credit repair to help my business to help get more loans. I help the borrowers and people on the office that need to close deals. That's where I use the creeper. Until the 2008 on that area, the real estate started crashing. I lost my condo in Orlando. I had a condo there. I was a victim of a scam from the same company that I was working. They do some kind of scam there that I lose my property. And after that, I remember I get into other. I kind of let the real estate business on the side. I didn't get into other businesses. I opened a barbershop. I opened a bar at the time, too. And those business that, like, they fail, I felt all those things failed and my financial situation got really bad till the point that I was leaving into a house. I was living in a. In a room in a house. I was renting a room in a house, and I end up working on the gym. I was like looking online to see what I could do to better myself. And I, I see the, the software, the Craver cloud and I started looking into it. I didn't get a jump right away into it, but I was like looking into it when I was like, you know, the issue that I had at the time was the difficulty that I have to do the letters and all these, you know, do the letters and maintain the business wasn't able to scale it. So I get into the Craver cloud. I took the free membership, you know, the free trial. And I remember I was working at the gym and I started doing a little bit of Facebook here and there. First year was really bad. I didn't make that much money. I make about $6,000. So I remember that when I went build my website for the credit repair, I was doing it through Fiverr and so I was like looking, I was like, what about if I put an ad in Fiverr that I'm a credit bear? You know, I do credit bear. And nobody had ads in Fiverr that wasn't for Credit Bear at that time, 2018. So I started getting a lot of traction on Fiverr to the point that I was at the end of, at the end of Fiverr I was getting about 200 clients a month just from Fiverr. All these clients that I have because at that time I already have like 3000 clients. I think it was by November. I have already like 3, 000 clients from Fiverr. So I started marketing everything, all the back and that's how I can continue the process. But in the middle of all of that, I realized that one of the things that I was good to do is to work with volumes to handle volume. So they say that the best thing that I should due to the best way to direct my business was probably doing outsourcing services. And many of the clients that I have on Fiverr, they were looking at my services on Fiverr because services on Fiverr are like really cheap basically. And they were looking at a freelancer. So I have a lot of credit card companies that were using my, my services. So I kind of take target them. And now I'm basing my business into targeting all the credit card companies that do want to do all sorts. I still take care of clients, I still taking care of my list. The, the list of clients that I have from Fiverr, they still, I got them on automation forever. You know, like every they finish and I in two months they receive an offer.

Fascinating. So wow, this is a whole lot to unpack. So you started repairing credit before the big economic meltdown, like around what, 2006, 2007.

2006. I started.

Yeah. Wow. And you're doing it all manually?

All manually, Literally, like in Microsoft Word and things like that. Writing up the letters at the beginning. Then I started using the Microsoft Word.

Wow, that is so hard and so time consuming. When did you find credit repair cloud?

I found it on 2018. Completely life changing. I basically I living right now the life I want to live. I live by the beach on South Beach. I'm going to start traveling in probably like a month, two months from now because I have completely changed my life.

That's so awesome. And so you're working with clients in English and in Spanish?

Yes, English and Spanish. I also cover Puerto Rico. I can prepare credit from clients from Puerto Rico too.

How awesome. Okay. And so now you still have clients of your own, but you've branched out into outsourcing. How many clients of your own do you have these days?

I got. I have done around 38,4000 clients, I think active right now. I have really over 400.

Wow. And then the outsourcing you're doing for other credit repair companies, how many clients are you processing a month doing that?

I think basically most of them are through outsourcing. I would say like 90% are from outsourcing.

Wow, that is really, really amazing. And so what's the benefit for using outsourcing for a credit repair company to use your services?

The advantage of having us is that it's going to be way cheaper. You're going to have a group of professionals doing everything for you. You don't have to train anybody. You can concentrate on, on expanding your business.

Amazing. So how big a team do you.

Have in total of team members? I have five, plus music. I got four freelancers for VAs that do the disputes, the manager, one agency to do the calls to experience.

What's your advice for somebody out there with a new credit repair business? What's your advice for growing and scaling a team like you've done?

You gonna be spending some money that you think you're not gonna make back, but you will make it back. You will not make money if you do it yourself. It's gonna be like so hard and it's gonna be frustrating. So get your team together and just do it. Don't. If you don't, let's say you don't have it. Okay, I don't have it. To like get my team together. Do it yourself. You know, like do it to the point that you need your Team. But just start if you like, think about it. You're never gonna start. And that's basically my advice. Just try to organize yourself as best as possible. But you will learn doing it, you know, you will learn through the way, you know, you get there. You will get there.

Sure. Tell me what it was like when you were first starting your business.

I really believe that this business is about, you know, trust. Getting a big list is better to me than selling super expensive and getting a small list because that big list that you get will refer you to another people. So you're gonna get more people plus you can retarget them later on with Automations and get them more, you have more clients to resell later on because I see some, some people that have like really high prices and they, you know, they can make a really big amount of money pretty quick but then you know, maybe they don't have that many clients that they can go ahead and have them refer to you or retarget again with Automations.

Got it. And what are the parts you learned from Click Funnels? We learned all of our marketing from Russell and Click Funnels so I'm really fascinated that, that you've learned from, from them as well. What, what has been working that you, that you got from there?

No, clickfunnel is amazing. You know the, basically the way that give away something to the client to get the lead and then run it through a sequence of automations. We normally do like a six or seven automations but we always give something and we try to give something good, you know like something that they will be oh, you know, like what is this? Like right now we have an offer, we give 12 PLR articles plus one do a use of Craver kit just for them to look at us. When I get the, the client and sending them an email with a video of me like a welcome email email but with me talking to them, you know, letting them know what they can expect but in Tosh that they can see me, they can see is a real person and yeah, but yeah that's, that's one of the big things that I, I'm not good at social media. I'm really bad at social media. I'm not doing social media. I got, I gotta start getting. It's not that I don't like it, it's, it's that I haven't getting into it but I think it's something that I'm propose myself to, to get into to get more and more clients.

I'm fascinated with the idea of Sending email campaigns to your past clients. So these are past clients of Credit Repair, but what other kinds of offers are you sending them?

I normally after they sign up, I give them something. I give them like a do it yourself credit bear kit for free. Then after they said that they finished the credit repair in two months, I. I send an offer. But it's gonna be like a. Like a special offer. You know, you're gonna be probably like 50% less that they pay for the first offer. But I try to expand it. If they purchase three months, I try to send in an offer of five to six months. And you know, obviously I tell them that they can cancel anytime they want. So basically I keep sending them offers through them, and maybe they don't need it, but they are like, oh, he do a really good job work with. To me. So let me send my. My wife or my son or anything, you know. And I got this client with a longevity offer of five to six months, because I think that's necessary. I think that, that you need to make offers that the client be in the program with the option to cancel anytime, but the option to like, keep longevity to five months, six months. I mean, like from three to six months, that will be enough. And that way you can anticipate next month, too. Your income for next month.

Okay. Can you share. You've worked with so many clients, and obviously you're getting amazing results because they're referring people to you. Can you share one of your most impactful stories of a client whose life was changed by your. By your service?

I have a couple Cuban couple, young, really young, that came to me from. Actually they come to me on Fiverr and there was. The guy was like complaining about another freelancer there. And he was saying. Showing me the screenshots and everything and of he arguing with the other. The other person. I started working on his credit, and in the first 30 days, he got like 50 deletions from his credit. And this guy was amazed. You know, he got a 50 addition from his credit and his wife got some deletions too. And in a month after he was able, he wasn't able to buy the house, but he bought a truck that he needed for work. And a year after he came to me and he was already ready. I continue working on his credit, and he was already on 7, 687 or something like that, and he was already ready to purchase the property. So that's like one. That's a recent experience because that's how I was working with him till last Month.

I think that's, that's a really good story. I love that. I love that. What's one piece of advice you'd give to someone who wants to start their own credit repair business?

My, my advice is to just do it. You know, just don't think about it too much. You're gonna learn on the way. I mean it's a you while you doing it, you will learn and do it, do it yourself. Don't, don't hire quick. You know, just hire when you need it, but learn everything. Do the dispute yourself, do the consultation, you sell to the clients, do the marketing. Be on the social media talking, you know, before you start hiring people to be on social media, before you start hiring people to do the disputes. Because then how you gonna teach somebody or how you're gonna know if something is wrong? You know, like if you don't, if you don't have it done it. But then you know this when the point come that you can handle it, hire quick. You know guys, get a freelancer, get somebody like us or get some answer or a ba that can help you with the process. But do it. You know, like this is like something that you can be thinking, oh let me, let me think about it. No, no, no, do it. You're gonna change your life. I mean I came from making $10 an hour. I'm doing pretty good right now.

Of all the credit repair strategies you've learned, what's one that's been a real game changer for your business?

We try to do removals as fast as possible so the client sees results right away. So the first thing we do when we get is we call the bureau's to do the 24 hours period inquiry modes which is easy to do. Many people don't know how to do it, but it will make the client know that you know what you're doing. They're going to see something removed on the credit so they're going to be like amazed about it. Another thing that we start doing right now after we send disputes, we send a CFPB online complaints. And this complaint could be about the, the bureau reporting information there like inquires or anything. You, you could do any or a charge charge of the have a past due amount. Any error that you see or they took more than 30 days to message any error that you see, you put it on the, on the CFPB complaints but you send all the letters to on the complaint. That's one thing that we're doing right now and that will been preventing to get all letters. We haven't been getting a solid. We've been doing that and we've been getting like super fast result because the after we do that the, the CFPB send I don't know if automatically, I don't know how they work but they send that online to the credit bureau and we've been getting more faster results and more results and we're not getting installers after that.

You're immediately sending to the CFPB or you you sending a round one letter to the bureau first?

No, we send the round one letter first and then we try to on the, on the round one letter we try to like find some something on. I said that the charge off has some error on it. So they have some past due amount that I'm supposed to show because it's a. Any error that we find we put it on the, on the letter and then after we send that, wait a few weeks and then we do a CFPB online complaint and we let the CFPB know about that problem and we attach all the disputes sent to that complaint so we be sure that they answer them and they don't get in. The good thing about that is we don't get an email store letter saying that they using a craver company or any of those letters that they used to send to everybody. But they still send them. But like it's very rare now that we've been doing that.

Are you also sending a copy of your complaint to the bureau or the creditor as well so that they know faster before the CFPB does its process?

No, we send a complaint on the second round and on the second round we may do another complaint too if they don't remove or they don't answer.

What's a common misconception people have about credit repair that you wish you could correct?

Many people think that some people think they don't work, the credit bear don't work. Some people think that they the credit bear is scammed too because they got like so many companies out there that have been taking care of the people. Any client that do their research and do their research especially if the company is charging too much. Do this research, look at reviews, look at the social media. Try to see if the person is a real person behind the the the don't believe like is a company tell you that oh, I can remove everything. It's no, nobody can remove everything in two weeks. You know, you maybe maybe have some things removed in two weeks, but not all the time or everything. Oh this Company charged me a thousand, two thousand whatever for removing everything. No, no. You know like looking be. Be in the look. But that's a misconception that people have about Craver companies because other players in the industry are being. Are being putting that scene on people's mind. And I also other thing is watch if you are a craver watch podcast. Wash this especially this podcast. Don't be watching all the podcast people talking about things that are not real. They. They're crazy. Watch this because it's a serious people here serious forum. I look a lot the clickfunnels presentations. Why should I give inform be on your on your market. If you like watch clickfunnels Rosen, what's his name?

Russell Brunson.

Rosa Bronson. Yeah. Why is Rosa Bronson presentations. That's like gonna teach you a lot of marketing.

That's really good advice. Okay, I want to switch gears and ask you a few rapid questions and answer with the first thing that pops into your head. Okay. What's your business superpower?

I would say communication results.

What's your business? Kryptonite. Meaning the area that you've had to work the hardest to improve.

Definitely right now, social media. I need to improve my social media.

What does business ownership mean to you?

Freedom. They give me freedom to do whatever, you know, half a time.

What drives and motivates you?

Helping others.

What's your definition of success?

Being able to control my destiny.

And do you have any other advice for someone just starting out with a credit repair business?

Yeah. My advice would be to learn to delegate as soon as possible. You don't can wear all the hats in business. Learn to delegate and always keep watching podcasts or or courses or things like that that can help you improve. Because one thing that people sometimes people think like I could. I have a lot of success on Creper and I can think that what I do is like better than everybody but. And I feel I can come with something and I listen to them and I even try with their clients and sometimes I'm amazed that sometimes it works. That's how I discover what I'm doing right now. So be open minded to everybody. Don't think that you know everything because you don't know. It's a lot of stuff going on there. That way you can, you can learn.

And how can people find your products and reach out to you?

Www.miamicreditrepair.site okay.

Awesome. Leo, this has been amazing and a lot of fun. I want to thank you so much for your time today. And if you're finding value in the things we share on this podcast, click below to subscribe and follow. Also, give us a five star review or share the show and help us to change more lives. If you have a question or a comment, drop it down below because I read each and every one of them. I would love to hear from you and I'll respond as soon as I can. And if you want even more tips on getting clients, check out my four Best Ways to Build Credibility and Attract New Clients. And if you'd like to improve your credit score and learn how to earn extra income Repairing Credit for others, check out my brand new Start Repairing Credit Challenge. The doors are closing soon and it is completely free, so sign up right now@startrepairingcredit.com and keep changing lives.