What immediate customer drop does the speaker claim occurs when increasing pricing?

Daniel RosenCredit Repair Business Mentor | Insights from 250+ Podcasts

Scared to Charge More? This Pricing Shift Changes Everything

27 Jan 2026 · 0 min

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This content is a short YouTube coaching clip by Daniel Rosen titled 'Scared to Charge More? This Pricing Shift Changes Everything' (uploaded by Daniel Rosen). The speaker advises that raising prices typically causes an immediate ~15–20% decline in customers but often increases revenue and attracts higher-quality, more committed clients, reframing pricing as a client-selection and value-signaling tool.

Questions this video answers

About a 15–20% drop immediately.

When you increase pricing, you're going to see about a 15 to 20% drop immediately. But what people don't realize is you're going to probably sell 20% less, but you're going to make more money because you're selling less people. You're also valuing your services differently, so you're going to attract more higher quality clients. Not to offend somebody, but people that have more money, that are more dedicated to their goal.