A brief interview clip where Daniel Rosen asks a guest about effective marketing strategies. The guest emphasizes reliance on social media and ‘lifestyle marketing’ — sharing daily life (e.g., weight gain/loss, dancing, humor) to build familiarity and drive clients.
What are your most effective marketing strategies that are working today for attracting new clients?
Well, right now I just do the lifestyle marketing where they can see me every day, like I gained 30 pounds and I lost it. You know, things like that.
And how much does social media drive your business?
I really depend on social media for my business because that's what we do right now. The first thing we do, we're going to pull out our phones. And I'm kind of goofy a little bit, and I love to laugh and I like to dance, do crazy dances and stuff. And that's a part of me that a lot of people, they don't see outside of me just working all the time.
It's interesting, the posts about a lifestyle, how that can help your business. Even though you're not talking about the business, it's really cool that that drives business.
