A credit-repair business owner with no way to actually serve customers is like a McDonald's with no cashier and a broken ice-cream machine. Leads only matter if you can fulfill what you promised. Chasing volume without operational capacity turns leads into a curse.
Sometimes leads is a curse instead of a blessing. Imagine for a second that you bought the McDonald's across the street, okay? And you're saying, Bruce, I just need a line out the door of people that want Big Macs and McFlurries, and I'm good, man. Just help me get a line out the door of people that want Big Macs and McFlurries, and I'll love you forever. All right, no problem. So we get them a line out the door of people that want Big Macs and McFlurries, AKA leads for your credit repair business. The moment that first person in line walks into your McDonald's store, you don't have a cash register, there's no cashier, your ice cream machine is broken. What good is that line out the door of people that you can't serve? So sometimes people obsess too much over leads and leads and leads and leads, and I get it cuz leads equate to money, but only if you can serve them.
