Short advice from Daniel Rosen on building a business through excellent service and word-of-mouth. Recommends doing work for a small set (example: five people for free) and delivering excellent results so they generate positive testimonials; contrasts that with poor service producing negative word-of-mouth. Emphasizes testimonials as make-or-break for scaling.
If you look at it this way, if you're starting your business, if you go after doing five people for free, but you do an excellent job with all five of them, those five will tell 40, 50 people, hey, listen, I went to fix my credit with this person. If you did a poor job, they'll tell 200 of them. So testimonials are going to either make you or break you when it comes to this business. Because you can sit on social media and promote, promote, promote. But if your service is not good, word of mouth will also kill your business. So focus on good results and word of mouth will just make it super, super easy to scale.
