A YouTube video by Daniel Rosen offering tactical advice for Facebook paid ads aimed at credit repair businesses. The central recommendation is to avoid overtly salesy, "car-salesman" ad creatives and instead provide helpful tips, address prospects' frustrations, demonstrate experience/mentorship/results, and invite direct messages — which yields better engagement than simple promotional graphics.
With paid ads. If you are trying to be really salesy car salesman flashy, you're probably not going to have great results. However, if you give them a tip, give them an idea, or just address their problem, steer them towards a solution and offer help, then you'll have more success. So if you just put up a graphic that says Credit Repair Sale DM us now, you're going to have very poor results. But if your video speaks to them about their frustrations and struggles, you introduce yourself as someone who has some experience mentorship results, and that you would love to help them. If they're interested to send you a dm, you're going to have way better results.
