Daniel Rosen (speaker) recommends using YouTube to generate leads by publishing tip/advice videos that demonstrate step-by-step processes. He emphasizes giving away valuable information (show-and-tell) despite the perceived risk of revealing 'secrets.' He also cites Credit Repair Cloud's practice of using Oneoften.com to research popular videos and gather content ideas.
If you start a YouTube channel and fill it with videos that provide tips and advice, you're going to get a lot of views and then a lot of likes and then subscribers. And the next thing you know, you'll be getting a ton of leads. Now, I know what you're thinking. It's a very scary thing to try to position yourself as a YouTube creator. Remember, the key here is that you are giving away important information and even some potential secrets, or you're showing them a step by step process. So show and tell them what to do. Here at Credit Repair Cloud, we use a site called Oneoften.com to search for the most popular videos and to get ideas from what works really well for other people.
