A short YouTube talk advising business owners (credit repair context) that social-media promotion alone won't sustain growth if service quality is poor. Positive testimonials and word-of-mouth from excellent work are essential for scaling; poor service produces negative word-of-mouth that can destroy a business.
If you look at it this way, if you're starting your business, if you go after doing five people for free, but you do an excellent job with all five of them, those five will tell 40, 50 people, hey, listen, I went to fix my credit with this person. If you did a poor job, they'll tell 200 of them. So testimonials are going to either make you or break you when it comes to this business. Because you can sit on social media and promote, promote, promote. But if your service is not good, word of mouth will also kill your business. So focus on good results and word of mouth will just make it super, super easy to scale.
