A short YouTube video (Daniel Rosen) where the speaker explains how he used humor and authenticity on social media—posting comedic content about 'beating up the credit bureaus'—to attract clients for his credit repair business. Core claim: being yourself online brings clients and can grow revenue.
So with me I started off being myself on social media since high school, junior high school, I always been the class clown. So I wasn't this, you know, guru person who all about the books. I was the one who wanted to be a smart ally who wanted to joke all the time and play with everybody, make everybody laugh. You know sometimes people come in, they upset. So my job in school was to make them laugh. So with me I took that and I transformed it into the credit repair world into my business. So what I would do is I will upload funny things on the Internet dealing with credit about me beating up the credit bureaus and things like that and people just would tune into it and people would like it like oh man, Mr. Credit yourself that is so funny. So I attracted people by being myself. So I tell people be yourself at the end of the day and the clients will come.
