¿Es posible generar el salario de un año en dos días? Aquí te cuento cómo.

Trying to please everyone is what's holding you back. The bottom line is that if you go to everyone, you'll go to no one. And the more specific you are, the more you can earn. So stop bragging so much about what you've accomplished and start talking a lot more about how you felt along the way. Talking about your accomplishments only alienates people. New class. Today I'm going to tell you exactly, step by step. I'm going to give you a plan so that you understand how to go from zero to €10,000 in 48 hours. And it sounds really, really crazy, but it really is a proven plan. And it's also a plan that no one tells you about. I'm not promising that you're going to earn €10,000 tomorrow, but I can tell you that with this plan, more than €10,000 has been generated in 48 hours. And all of this is based on five key pillars. Step one. The first of the steps is going to be five steps, so take note. The first step is to sell your product before creating it. You might ask, Donnie, what do you mean I should sell my product before creating it? Well, something very interesting happens. It's more comfortable to have to create the content for a product than to sell it.

Why?

Because creating it is lonely and safe. In other words, creating the content, well, I just create it and that's it. But selling exposes you. You have to be out there to be able to sell. People have to be seeing you and what happens, fears, insecurities, etc. Arise. What do the vast majority of people do? And it's a huge mistake. It's only focusing on creating the content for their info product, for their digital course. Instead of understanding that you have to sell it first and then create it. Why should you sell it first and then create it? Because in the end, it's like preparing a wedding banquet without knowing if there will be guests. You cook for weeks, set up all the decorations, but buy the best crockery, the best cutlery, and when the day arrives, only your cousin comes. The first and second time I launched an info product, I spent three months buying equipment and materials, recording all the content. And when I launched it, no one bought it. No one bought it. And that's when I understood that you should never build a rocket without knowing if people want to go to the moon. First sell it and then create it. Because if not, this will happen to you. You'll make the mistake of having an empty banquet, spending weeks organizing a banquet without anyone showing up. And the best way to validate something is with real money, not assuming that people are going to pay you for your product. Validate with money first. In other words, if no one pays for your course, even if it's not recorded, probably no one will pay when it's finished. Look, take note of this. If no one pays for your course for your digital product, even if it's not recorded, probably no one will pay when it's finished. So what's the way to put it into practice for you? Right? What would be the way to be able to sell it without creating it first? And it's basically like when you buy a house. Last year I bought two villas in the Philippines. And until next year I. I'm lying. This year they'll give me one, next year they'll give me another. But they haven't been created yet. What did I buy? The plan of what they're going to be like. Look, it's going to have this pool here, it's going to have two floors. This is going to be the bedroom, this is going to be the kitchen. And I bought that. How can you do it? You sell the index of your digital product. What's your digital product going to be like? It's going to have this module, this class and this lesson, this module, this class and this lesson, and that's what you sell. But please don't invest time or money in creating a digital product without knowing if people are going to buy it. Because the only thing you're going to waste there is time. And you'll say, well, Donnie, why do people do it? I mean, why do people start selling their digital product before selling it? Because selling is more complicated than creating. Creating is convenient because it doesn't expose you. Selling does expose you to a certain extent. Now, if what you want is to build a truly purposeful business, you must first sell and then create. Because otherwise what happened to me will happen to you. You spend three months creating a digital product without knowing if people are going to buy it. And when you put it out there, no one buys it and you have wasted time and money. There is something very interesting here and we are going to see in the next step how to apply this step by step. And there are four steps that you must follow to be able to sell without first creating it. I repeat, there's no fine print here. People are not going to scam people or anything like that. What you are simply going to do is, hey, look, this is what it is going to contain and you are going to create it as you go along now we will see how this works. And we have applied this methodology to students and clients. For example, here you already know that everything you are going to learn in this class is documented and is based on my experience or the experience of my students. For example, Ana Gomez, who is in the psychology niche, this is her first time launching something, and she did it this way, especially in a niche where, imagine psychologists, they measure everything down to the last detail to make sure everything is okay. And what she did was, hey. She simply created her digital product and told her clients what it was going to be like. Hey, look, I've created this digital product and it's going to have this module that we'll see this week, this other module that we'll see this other week, this other module that we'll see this other week. And that's how she launched her first digital product, with an index telling them what they were going to see. As a result, the price of the product costs €1,997. And it focuses on teaching other psychologists how to provide their therapies with confidence and security. And it's so funny because she tells the story that the first time she launched, the first launch she did of her digital product, she wrote down on a notepad, I want to get 30 students. Let's go for 30 students, quote. And in the end, there were 80 students who paid €1,997, a total billing of around €155,000, without having the product created, which is where I'm going. Without having the product created. What did she do? She built it with them. Because it's not about having everything ready, it's about being clear about who's going to pay to see it, period. It's not about having everything ready, just being clear about who's going to pay to see it. That changes everything. So how can you apply it? Practical steps. Take note, please. First, if it's your first time launching, you must build the index of your info product. In the previous class, I taught you how to do this with artificial intelligence. When I talk about the index, I'm simply talking about the structure and the content you're going to provide. Then, in the first edition, that is, if it's the first time you're launching your digital product, do the sessions live? Never record the content. I mean, never start creating it. Do the sessions live.

Why?

Because you'll have an idea of what your digital product is going to be like. But in the live sessions, when you present, hey, module one, class one, and you present the content, there will be doubts and questions. What are you going to do? You grab a pen, a piece of paper and write them down. And that's where the magic comes in. Because you're doing this first edition live. And it takes work. But with all the questions you've been given, plus everything you've created, you create your digital product just once and sell it as many times as you want. The second edition, you would already have your official course. But the first time you do it, whether it's with 1, 2, 10 or 50 people, do it live, ask for feedback, questions. And then once you have all that, create the official course that you can create once and sell as many times as you want. As many times as you want. Because we continue. Because in the end, creating a course without first selling it is a waste of time. Imagine that chef who spends weeks creating the perfect menu, tests the sauces, the dishes, buys expensive drinks for the opening day, which is incredible. But hey, the day he opens, no one goes to the restaurant. He's prepared a table for 10 people and no one shows up.

Why?

Because you should never prepare the perfect menu without knowing if people are hungry. Never start creating a digital course, no matter how good you think it is, without knowing if people are going to buy it. First you sell it and then you create it. And that's the key to this first point. Let's continue. Step number two, and I love this one. Speak from a wound, don't speak from a lecture. And this happens to me. Or to me. I have more than 1,000 students and I see it all the time. All the time. And the thing is that speaking like a guru distances you. Speaking like a mirror connects you. The importance lies in empathetic communication. And I'll give you an example. It's like going to the doctor and having him tell you, sir, you have transient liver dysfunction with a psychosomatic component. And all you wanted to know was why you couldn't sleep. Because in the end, real authority is built on empathy, not on pretty terms. The doctor isn't going to tell you that you have transient liver dysfunction with a psychosomatic component. He's going to tell you, hey, you can't sleep for whatever reason, take this pill. What do I mean by this? Don't teach from a high place. Share the mud you've already crossed. Don't show me with technical words that you know about the subject. Quite the opposite. Results from speaking from experience. I don't know if you know him. Borja Bandera, who is a client. He. I mean, you talk to him. And the guy is chatting. He has GPT chat embedded in the brain of the left hemisphere. In other words, he is a very wise guy. What happens in the end? He has to adapt his language to the person who is going to buy from him. And how does he do it? He speaks from experience. He doesn't use terms. Imagine he is an endocrinologist and nutritionist. But the way he explains it hooks you. More than 1.8 million people follow him on YouTube. And he launched his digital product on how to become an expert in anti aging. The price of the product was 1997. You can see that there is a pattern that always repeats itself. And they are high value products, which we explained in the previous class. He had 110 students the first time he launched his digital product and €220,000 in sales. And all this was done to turn that complex language into something simple.

Why?

So that anyone can understand it. Because real authority doesn't come from showing off achievements. Real authority comes from speaking from that healed wound, from that place that you've already been through. Because that's what they're going to buy from you. I mean, people don't buy from you when you talk to them about your achievements and goals. But when they identify with what you share, they say, okay, this person has also been there. That's the magic of it all. And how can you apply this empathetic communication, your message, whether it's social media, your product, absolutely everything. From today on, I wanted to have this meaning. Please take note. Absolutely everything must apply this empathetic communication. Whether it's a reel on Instagram, a conversation with a person, or the content of your digital product. Anyone should understand it, but only your avatar, only your ideal client should feel it. And that's the magic of it all. Anyone should understand your product, but only your ideal client should feel it. In the case of the incubator, for example, create and launch an online course from scratch that gives you economic, geographical and temporal freedom. Hey, anyone can understand it. Now, my avatar, the person who may be working for someone else and wants to start a business, or the person who does one on one sessions and wants to stop exchanging time for money, feels it. They say, this is my vehicle, this is my solution. Now, a person who is already generating 1 million euros or dollars a year says, I understand this without further ado, but I don't feel it. So the key is that the content that you create, your product, anyone should understand it, but only your avatar should feel it. And that's the Key to everything. And that's the key to everything. And I see a lot of people who are always praising themselves, talking about their achievements. And only talking about your achievements alienates you from people. Imagine two people who go up on stage and the first one spends their entire conference talking about titles, awards. And I've been. I've got a Harvard certification and I've won an award and. And I've billed more than €100,000. And the other one says, hey, I achieved that too. But there was a time when I also felt lost, frustrated, not knowing what to do with my life, not knowing how to get started. In the end, everyone will receive applause, but only one of these two people will write to them privately and buy from them. Because authority helps you hook people, but empathy helps you connect. And people don't connect with your success, they connect with your scars. So stop bragging so much about what you've achieved and start talking a lot more about how you felt in the process of getting there. My first course on how to get over a breakup.

Why did I.

Why did people start buying from me? Because people connected with it. I would talk to them about how they felt and say, oh my gosh, this guy knows I'm feeling this way. People connect with that. They don't connect with perfection. They don't connect with. Hello and welcome to this class. Right, I'm doing the class here in a hotel and a few hours or days before I leave for Spain. Connect with that empathy. Connect with that empathy. Lets move on to step number three. Don't talk to everyone. Talk to just one person. Wanting to please everyone is the fastest way for no one to connect with you. Take note. Wanting to please everyone is the fastest way for no one to connect with you. And the real problem here is wanting to please everyone. If you want to please everyone, you won't please anyone. It's like making a playlist for everyone. It has cool stuff, jazz, bachata, throw in some flamenco. And the result is that no one is going to listen to it all because it's too general. And how can you apply this? Or what's the key to all this? The more specific you are, the more you can raise your price and the less competition there will be. And the sooner you'll position yourself. Let me explain this before I give you the example. I mean, the more specific you are, the more you can charge, the more authority you will have.

Why?

It is not the same if you have to have knee surgery or if you have surgery by your gp, the one you Go to when you have a headache, when your foot hurts, when you have a sore finger, or if you have surgery by an orthopedist who specializes in knee surgeries. It is not the same and they do not earn the same.

Why?

One is specialized and the other is not. Who would you rather go to as a client or patient? In this case, the person who is an expert in knee surgeries. In that specific person, how can you apply it being specific? Going a step further, and I will give you an example, it is not the same a yoga teacher who can charge €20 per class and there are 120,000 teachers per square meter than a yoga teacher who specializes in pregnant women. What happens here? There are fewer yoga teachers who specialize in pregnant women, and therefore the law of supply and demand prices go up. Fewer people, more demand, prices go up. But imagine you say, hey, I'm going to be a teacher for pregnant women who want to do yoga from home. And there are a lot fewer people. Therefore, if you're starting out in something, your authority is going to go up much faster. You're going to be able to penetrate the market sooner because there are fewer people, there's less competition, and therefore your authority goes up and you can set your prices higher. The key to all this is to be specific. And I'll give you another example related to the fitness niche. You could have a sub niche in the fitness CrossFit. Under CrossFit. CrossFit for pregnant women. Under CrossFit for pregnant women. Under crossfit for pregnant women at home. Look, we've gone four steps inward, four steps inward. Because in the end, the key to all this is that if you go to everyone, you're going to reach no one. And it's a belief that we have no, I want to go to everyone because everyone should buy from me. It's not like if you go to everyone, no one is going to buy from you. If you go to everyone, no one is going to buy from you, because no one is going to connect with you. So I ask you to please be specific, to be specific, to define today and set yourself the task of defining what your sub niche is today. That is, what is going to be the extra step that I take? What is going to be that little extra step that I take, because trying to please everyone is what's holding you back. Someone once told me a story about a guy who stood in a square with a cart full of flowers and shouted out all the flowers he had. I have roses, daisies, carnations, tulips, but no one stopped. Everyone kept walking and looked at him sideways and ignored him. He made too much noise, but. But no one understood who it was for. So the next day he decided to bring just a bouquet of white roses and sat quietly with his bouquet of white roses. And an older lady, about 45, 50 years old, looked at him and smiled and said, kid, my mother loved those flowers. Give them to me and I'll come back next week for more. The bottom line is that if you go to everyone, you're going to no one. And the more specific you are, the more you can earn. Let's move on to step number four. Oh, this is a beautiful step. I love it. And it's understanding that you have to sell transformation, not sell content. Many people or entrepreneurs brag about the number of modules they have, or my master's degree or My training has 455,485,858 hours and more modules does not mean more value, just more distraction. It's like selling a suitcase and saying it weighs 32 kilogram. Hey, I'm selling you this suitcase and it weighs 32 kilogram. People don't want weight. People want the journey, the experience, being able to get to the destination. So stop selling the features. People don't buy that. People don't want to know what kind of plane they're going to travel on. All they want to know is, is how you're going to feel when you get to the beach. Stop talking so much about your product. It's not important. Sorry, what's important? It's the transformation. And this is the damn difference between a psychologist earning €3,000amonth and earning €100,000. Stop selling or stop charging per session and start charging for transformation. That's the key. Because nobody wakes up in the morning saying, today I need seven 12 minute videos. And to be able to spend 450 hours in front of the computer, people wake up saying, today, I need to get out of this mess, out of this problem. And that's what you should sell. The transformation, the solution to that problem. Your digital product is merely a vehicle to get from point A to point B. That's it. But don't brag about how old your digital product is. Quite the opposite. The older it is, the worse. Because when people buy a digital product, what they're buying is time. And what would you rather do? Learn English in two years or have a chip installed and learn it in 30 seconds? Because what you're selling is time. That's what you're selling. So I'm going to give you the formula here and take note of how much your course is worth or what price to put on it. Take note. What is the value of your course? Is it a desired dream or a promise? What do I mean? For example, lose 10 kg in 90 days. That's my promise. Okay. Per probability of achieving it. Hey, out of every 100 people who sign up, how many actually succeed? Let's say it's. Come on. Out of every 150, achieve it. Great. Between the time that is the promise by the probability of achieving it, divided by the time it will take to achieve it. And there you have the value of your digital product. There you have the value of your digital product. How much is the desired dream? Great. What is the probability of achieving it? 0.81%, 30% between the time it will take to achieve it. And that is the formula to know how much your digital course is worth. So what you should focus on is the transformation. That is where the real power lies.

Why?

Because content educates, but transformation sells. You cannot cause a transformation with a simple re. That is why there are so many content creators with very good content who rot because they do not know that there are digital products that you can sell through digital launch. They do not know it. And people who could have economic, geographical and temporal freedom do not have it because they do not know this. So really, stop selling your time for money. Stop selling sessions and start selling transformation. Do not focus so much on what it is that you want that your product has. Focus on what they are going to get, what transformation they are going to achieve. What is the point B that you are going to take them to, because that is what people want. You have to offer what people want and then give them what people need. If I have a digital product where I teach or help people quit smoking, my promise or what I am going to offer them is to quit smoking in 30 days. When people buy it, they are going to learn about habits to quit smoking. They are going to learn about how to do sports. But first I give them, I offer them what they want and then when they buy, I give them what they need. But imagine if I told that person who is going to quit smoking. No, look, you are going to have to do habits for the first week twice. 25 push ups when you wake up, then in the morning you are going to take a cucumber and stick a carrot in your right ear. It is important that it is the right ear, not the left ear. It does not have the same effect. Then you'll open your mouth and what you're going to do is drink coffee nobody would buy. Now, if I offer what they want, I say, hey, are you going to quit smoking for 90 days? Wow, let's go. And when they buy, I give them what they need. Things change, but my focus is on the transformation they're going to achieve. Do you understand this part? How can you apply it? Rewrite the description of your info product, your digital product, your online course, in a single sentence. For example, I'll take you from a pain point to a specific result in a defined time. I'll take you from being overweight to losing 10kg in 90 days. Okay? I'll take you from zero to creating a digital product that generates 333 Euros per day in 90 days. Because if you can't explain it like that, it. It's not ready to be sold. In other words, if you're not able to explain the transformation of your digital product, it's not ready to be sold. And let me tell you something. Your online course doesn't need more videos. It needs a promise that matters. Imagine two teachers who decide to launch their online course. One offers 40 videos, 12 modules and 8 hours of material. But her students feel lost, don't know where to start and drop out after the third class. And the other one simply says, hey, in three months you're going to learn English. And it has 10 videos, a clear plan, and almost all of them are finished. Because when you know where you're going, you don't need to see every stone along the way. And people don't buy the features of your product, they buy the transformation. So the next time you're going to sell a digital course, offer what the person wants and give what people need. If someone wants to quit smoking, offer it, hey, you're going to learn how to quit smoking in 90 days. And when they access it, give them what they need. You're going to have to create habits, change your diet, etc. Because that's what your student really wants. And let's go to the last step, and for me, the most important one, and that is, please open seats with real urgency. What do I mean by opening seats with real urgency? I see a lot of people who are still obsessed with open a website for me and they'll buy from me. I create an Instagram, I start creating content, I put the link in the bio. People are going to buy from me. Buys from me, right? If your product is always available, they're never going to buy it. Write this down. If your product is always available, they're never going to buy it. They did a study where they took a group of college students and said, hey, you have a year to turn in this work. And do you know when they turned it in? The last day, four years later, they take that same group of students and say, hey, I want you to do this same work that you've already done in a week. And do you know when they did it in a week?

Why?

Leader Parkinson. A task expands in the time it has to be done. So when you understand this, you stop creating products that are always available. You stop creating a website where, hey, whoever wants to buy from me, right? And I pray and I meditate and I ask the Lord and I praise that they buy from me. It doesn't work like that. And the same with social media. It doesn't matter. If you want content on social media and you put the link in your bio, you have to create urgency. Who does this really well? Booking Airbnb. There are four rooms left. You have 10 minutes to pay this price. Open spaces with real urgency. Seriously, if you're always available, more people will say yes to you. Quite the opposite. The more available you are to everyone, the more. The fewer people will say yes to you. Why do speakers keep raising their prices? Because more people are asking for them and then they decide to raise the price. I have a friend who is in the bachata industry, and so I always tell her, hey, with all the demand you have from people looking for you all over the world, why the hell don't you raise your prices if in the end, the more you're available to everyone, the cheaper you charge? When it should be the opposite. More people are asking time to raise the price. And how do I do this? By creating urgency, real urgency. Because nobody values what they can always have. And that's the problem with constant availability. It's like having a plane ready on the Runway and telling the guys, team, get on whenever you want, go ahead and get on, and we'll leave when the plane is full. Nobody's going to get on because everyone's going to hesitate. They're going to say, well, and of course, and when. How long is it going to take for the plane to fill up? Uh, and when am I going to get to Venezuela so it cools down and nobody ends up uploading. Then you have to apply a real urgency. Take note, you have to apply real urgency, which consists of this Friday. I close registrations. I don't know when I'll launch again. And there are five places left. Look at what we do here. What we're doing here is applying two things. On the one hand, urgency, and on the other hand, scarcity. Urgency is, hey, there are 10 minutes left for you to buy. We close registrations next Tuesday. It's a specific date and the countdown begins. Chan, Chan, Chan, Chan, Chan, Chan, Chan, Chan, Chan, Chan, Chan. That's urgency. But there's also scarcity, which is there are only five places, only three rooms left. So the combination of both makes a Molotov cocktail. Urgency and scarcity. And here, in this example, I'll show you, this Friday, I close registrations. What am I doing? Creating urgency. And there are five places left. I create scarcity. And then super important, keep your word. That is don't do marketing, which seems to me like immortal. That is, you close this Friday and then you close them next month. Or you have five places and you hire 25 people. That goes a lot with your values. But keep your word because you can do it once, but no more. No more. So believing that is always being available to everyone makes you invisible. I knew a psychologist who said, hey, on my page, I have my course on my website and nobody buys it. And I have 1,000 visits a day. And when she asked people, hey, why don't you buy from me? No, I'm thinking about it. And a week and two would go by. Nothing, silence. Until one day she changed her message. She said, if my product is always available, they'll never buy from me. So I'm closing registrations this Friday and I don't know when I'll open again. In two days I'll fill the places. Because if there's no deadline, people fall asleep. Because if your product is always available, they'll never buy it. So a summary of the five steps to selling successful info products. And this is the plan that I would follow. And that honestly, I mean, with these five steps, I have seen info product launches of more than €10,000. Step number one, sell before creating. Don't start creating and investing time in creating your digital product without first selling it. So the way to validate it is for people to buy, for people to pay. Don't pass it on to your friend, don't pass it on to your aunt in town and get feedback. No, have someone pay and give you feedback. Then speak from a wound. Don't try to put yourself on a pedestal and talk about your achievements. People connect with experience, not theory. Three, remember to be specific. And we gave the example of yoga. The more specific you are the more authority you have and the more you can charge. So focus on speaking to one person, because if you go to everyone, you'll go to no one. And finally, sell transformation. Focus on transformation. Don't sell. If you are a coach, therapist, psychologist, don't sell sessions. Sell or charge for your transformation, for what the person is going to achieve. Because you no longer sell content, you sell results. And if you want people to buy from you, create real urgency, that is a deadline limit on places and keep your word. We saw two essential factors, which are urgency and scarcity. You have 10 minutes to buy and scarcity, you have 10 places to do so. That said, thank you very much. I remind you that if you don't want to miss any of these live broadcasts, come here to the YouTube channel and you can activate the reminder to receive notifications of upcoming live broadcasts. I recommend that you also watch the previous live broadcast where we talked about what to do to stop exchanging time for money. I hope you enjoyed this live broadcast and I'll see you in the next one. What.