Este Trabajo Online Te Libera de la Oficina (Y Paga Bien)

Because the vast majority fail with their online course due to one thing. And it's not because of a lack of followers, it's because they create their digital course too early. Don't feel like closing hundreds of sales, close just one sale. Because the first sale is a door. And it won't lead to billing the first €10,000, far from it. But it will show you the signs of the path you should follow for this very special class where you will learn how to create your first online course that will earn you €1,000 in five steps. And I tell you this because I know that it is very complicated to understand how the world of online courses, information, products, etc. Works. And I have tried to summarize all the information to bring you in. Five steps. How to earn €1,000 without having an audience. And let's get started. I'm sharing it with you because what comes today is a bit of a hassle, as we say in Spain. I'm going to share the screen with you and let's get started. Here it is. Lets put on this background and get started. Brace yourself and please take notes of everything you're going to see. Pen and paper, because I'm going to give you massive value. Look, I know it's very easy to talk about this, right? And I know it's a very, very nice promise. How to earn €1,000 online in five steps without having an audience. Who doesn't want that? Everybody wants that. Everybody wants that. Now I promise you that if you stay until the end of this class, you're going to understand what those five steps are. Because I'm going to do it in a practical way with you. Give me a second and I'm going to set something up here so we can see each other now. Yes, Perfect, Perfect. So, yes, let's start today's class, how to earn €1,000 in five steps without having an audience. Because you're going to learn how to create your first online course. And I'm telling you this because I've already done it with more than 900 people. I've taught them how to create and sell their online courses from scratch. In fact, if you didn't know, my first course was how to get over a breakup, which was the course I launched on March 13, 2020 during the pandemic. That was my first digital course. I remember when I went to the Philippines with €600 in my BBVA bank account, not really knowing what to do with my life. And I began to understand the opportunity there was to be Able to help others while generating income. And that's when I decided to launch my first digital course. €2,670. In this class, we're going to see the five steps to creating your first digital course that will earn you your first €1,000. We'll see how to define your real goal. We'll also build your offer. What's that hack or that secret tip? To build your offer, we'll see how you should structure your digital course. What are the steps to structure it? I'll show you the two methods that exist today to create digital courses and which one I recommend, which is probably the opposite of what most people are saying. And I'll also show you the best sales platform to sell your digital course. This class is going to be very practical. I'm going to build it with you. That's why I ask you to take note of everything you're going to see. Let's start with what the vast majority do. Because in the world of the Internet, there are people doing absolutely everything, but many of them are making big mistakes and that's what prevents them from creating their digital course. What do the vast majority of people do? Look, they obsess. I mean, they literally obsess over the name of their course and change it three times before starting. No, no, I'm going to call it the so and so method. I'm not going to call it the entrepreneurship course. No. And they're constantly changing it. Another one is the overconfident one, the one who records 10 lessons, records the entire course, everything perfect, without knowing if anyone is going to buy it. This is a mistake that happens quite often. Or there's the person who's the telematics person, who needs to buy their light ring, their microphone, their camera. They need to have everything clear before starting. They even sign up for how to create a course so they can create their own. And in the end they don't create anything. Or there are the others who are usually like coaches, therapists who, who create a logo, create their website and have everything ready, but feel that they don't have sales because they haven't understood this triangle of freedom that I'm going to tell you about now. If you don't understand the three pillars that make you create a digital business, no matter how obsessed you are with your course, no matter how many lessons you record, no matter how many buy the best material in the world or create a website, you won't sell anything because you haven't understood how digital businesses work. So it's like Decorating a house without knowing if anyone is going to come in. The important thing is not that your course is pretty. The important thing is that someone wants to buy it. Because the vast majority of people fail with their online course because of just one thing. And it's not because of a lack of followers. It's because they create their digital course prematurely. It's like wanting to open a bakery and spending six months choosing the logo, the website without knowing if anyone is going to buy the bread. First make sure that someone is going to buy the bread and then open the bakery. How do we put this into practice? One, don't start creating your digital course without first validating it. Two, don't create a website without first knowing if your offer is interesting. And three, sell it before creating it. Because your digital product is not a museum. It is not a place where people go to see and applaud. It is a tool to transform lives. And no one pays to look. They pay to change their life. So please, stop creating a digital course, creating a website without first having validated your offer. And how do you do that? We're going to see it in today's class. Therefore, it is very important that you understand how this triangle of freedom works. And it is made up of three Audience, product and launch. If you have these three vertices well established in your business, you have a business of 100,000, 100,000 or more than a million euros. I promise you that this audience is a group of people. And look what I'm going to tell you. A group of people interested in buying your product. Not followers. Not followers. We're confusing them. Not followers. Followers don't pay the bills. Followers don't paint boys. Well, for those of you who are Americans, I don't think there are any followers. Don't pay the bills. Donnie, how do I build an audience? On Sunday, I did a class that if you come here to my YouTube channel and watch the live, you'll see that you have this class here. How to create a personal brand that makes you money. 25 minutes of pure value. Go watch it. Here you'll learn how to build an audience. In fact, we saw that one of the things that happens when we want to build an audience is that we focus on going viral. And we haven't understood that virality doesn't work. If you're looking to go viral, you're losing money. Why? Because you're reaching a lot of people who aren't interested in buying your product. What would you rather have 100,000 people following you or 1,000 people buying from you. And the same goes for. If you're editing your videos super professionally, you're losing money. It cost me over €5,000 paying editors to realize that editing my videos wasn't going to increase my sales. Quite the opposite. The more you edit your videos, the less sales you have. Why does this happen? Because when you edit your videos, people focus on how they're edited and not on the value you provide. And unless you have a course on how to edit videos, people aren't going to buy from you. So stop modeling after your favorite video editing gurus. It doesn't work. And when everyone is doing Z, when everyone is recording super edited videos, you. You have to make ZC as simple as possible. And I showed you how in this video. Fake podcasts take 30 seconds to make and go unnoticed. That's how an audience is being created. I recommend that you go watch the video. Back to the slides here. Product. Why should we have a digital product? Because it allows you two things. What are the benefits? Two things. One item. It doesn't depend on your time. Donnie, what do you mean it doesn't depend on your time? This is called A to N. You create it once and sell it as many times as you want. Those are the benefits of having a product. A digital course. It doesn't depend on your time. If you currently have a conventional job, you get paid by the hour. And there's nothing wrong with that. I mean, there's absolutely nothing wrong. But I want you to understand that if your salary depends on your time, the price you pay is your freedom. And that's hard. And that's hard. It doesn't depend on your time and profit margin. We're at around 65%. Why? You don't have to have stock. You don't have to pay for a license. You. You don't have to pay for electricity or water. You don't have to buy an office. You don't even have to hire equipment. At the beginning, the profit margin is very high. In fact, in the next class or classes, I'll talk about how to create. I'm not lying. It's in this one. How to create your product. We're going to see it today. Today I'm going to teach you how to create a digital product. In fact, I have it all written down here. The five magic steps we're going to define. The avatar build, your offer. The digital course structure which many fail at, what the two modalities are and which one I would use to get that first €1,000 and we'll see which sales platform to use. And finally, we already have. Hey, who are we going to sell it to? What are we going to sell it to? This would be who we sell it to. Okay? So you can visualize it. This is what we sell and this is how we sell it. I'll give a class soon anyway, if you come here to my YouTube channel and type in digital launches, Daniel Sheppers here, look, you have a complete guide here, a 20 minute video so you can watch it. Okay? Anyway, we're going to do a more in depth class today. We're going to see what we sell, this is how we sell it. And look at the five magic steps define your ideal avatar. And this is not a marketing concept. Really, it's not a marketing concept. Your course should speak to a specific person, right? The worst mistake you can make is to go to everyone. I mean, if you go to everyone, you're not going to go to anyone. Write this down. Because it's a beginner's mistake, right? No, my course is for everyone. So no one is going to buy it. Why? Because the more specific you are, the more likely it is that they will buy it. Write this down. The more specific you are, the more likely it is that they will buy it. Or ask yourself, what would you prefer to have surgery with your gp or with a surgeon who specializes in knee surgery, shoulder surgery? And when I ask this, hey, who's your ideal client? Who's going to buy from you? What's your avatar? No, they're women between the ages of 30 and 50 who want to improve their health. Bad. Bad. You don't understand anything. I mean, you don't understand anything. This is what the vast majority do. They think this is their avatar. You don't understand anything. That's not your avatar. You even have to give it a name. Hey, my avatar's name is Patricia. She's 42 years old. She works in an office. She doesn't have time, she's tired of dieting and she wants to feel good in her body without giving up what she likes. Do you see the difference? What do you think is the difference between one and the other? One focuses on a demographic avatar. She's 30, 50 years old, she's a woman. And the other, on a psychological avatar, it talks about desires, fears of the pains, because that's who's going to buy from you. Because there are women between 50 and 60 years old who also want to improve their health. Age doesn't matter, especially in a world where people of 18 also start businesses, but also 50 year olds. Age doesn't matter. What matters, what are the pains? What are the desires? What are the obstacles? And we're going to see that when you draw your avatar, you should have three keys. Pains, obstacles and desires. Okay, what are the pains? What that person suffers from? For example, she works 40 hours a week and doesn't have time for herself. It's a pain. Her income isn't enough. It's a pain, it's something that hurts her. What happens? That person dreams at night when she gets into bed and covers herself up, she dreams about desires. What would that person like? I would like to be able to earn more money, to have more time for myself, to be able to work from home or anywhere in the world. That's what he loves. What happens in order to get there? Look, how interesting. To be able to go from pain to desire, they have to consume your vehicle, your digital product that we're going to create today. In order to go from pain to desire, they have to create your digital product. What happens? It's not that easy. It's not that easy because there are obstacles in the way. For example, if I, with a launch incubator say, okay, you work 40 hours a week, your income is not enough, you don't have time for yourself, you don't like your boss, all that. And you want to be able to earn more money, have more time for yourself, work from anywhere. Great. Come to the incubator and learn the methodology to be able to generate €10,000 in a remote way. And there will be people who say, I'm afraid to appear on camera, I'm not good with technology, I don't have time to invest. Quote, these are obstacles. These are objections that will prevent them from buying your digital product. And what should you do? Find a solution to this. If you're not able to resolve your avatar's objections and get them out before they even think about them, you'll never sell. No, Donnie, my avatar, my avatar doesn't have any objections. Donnie, My avatar has never communicated them to me. Just because he doesn't communicate them to you doesn't mean he doesn't have them. Just because he doesn't communicate them to you doesn't mean he doesn't have them. And if you're not able to get them out, they'll never buy from you. They'll never buy from you. So that's why it's so important to write your avatar, so that you know what their pain points, obstacles and desires are. You have to know that otherwise you won't be able to sell. And I'll give you more examples. Hey, what would a well written avatar look like? A 28 year old man who wants to quit his job and live off his passion for music. Look, the pain of leaving their job, their desire to live off their passion for music. And in the end, this is like preparing a dinner. If you know what your guest likes, you cook something that excites them. If you want to win over a woman or a man, do some research on them. What they don't like, what they want, what their fears are, because that's the key. And I'll tell you something. The more specific you are, the more powerful your message will be. The more specific you are, the more powerful your message will be. Who do you think will earn more money? A general yoga teacher who teaches everyone or a yoga teacher who specializes in pregnant women? Why? Because it's more specific. There are fewer people and they can charge more. There are three big Health, finances and money. Write them down. Health, finances and money. What happens? You can no longer create a digital product where you teach how to earn more money, where you teach how to improve your health, where you teach how to improve your health, where you teach how to improve your lifestyle to have a better relationship. People don't buy it because it's too general. And when it's generic, it smells. It's not specific. People don't connect. The more specific you are, the fewer people there are, the more authority you have, the more you can charge. What's the first step? Be specific. If you're just starting out, what you have to do to position yourself is to be specific. Donnie, how can I be specific? Imagine fitness niche. You can find different segments. CrossFit, you can find weightlifting, you can find home workouts. And if you want to be even more specific, look, I'm going to put it here so we can see it together. Because you can apply this right away and it will allow you to earn more money. So be specific. How can I be more specific? Fitness niche. Here you have weightlifting, you have CrossFit. You also have home workouts. And what happens that within each of these you can customize it even more. Like weightlifting for women or weightlifting for men. CrossFit for pregnant moms. CrossFit for entrepreneurs. Home workouts for business owners who don't have time. Home workouts for moms with kids. Do you realize? And how many of those are there? Very few. So what happens? You can raise your prices. You can raise your prices. The vast majority of people make the mistake of wanting to compete on price. No, no. The lower my product is, the more people will buy it. That's a lie. When you understand and this is tested and proven, I promise you that it takes you the same amount of time to sell a €100 digital product as one that costs €1,000 exactly the same, you'll say, donnie, how is this possible? With the offer. The offer is what allows you to ask for 100 or 1000 for your digital product. And today what I want is for you to have the ability to create a digital product for which you can ask between 500 and €1,000. That is my goal today, because the vast majority wants to sell to many. Yesterday I was at a dinner and a girl told me she had a huge community right on Instagram. She told me, donnie, I want to go to the masses. I want to go to the masses. But if I were starting out, I wouldn't start there. I didn't want to go to too many. Because you don't need 100 clients to earn €1,000. You need just one client, but one who pays well. It's like making a custom made suit. You're not Zara, you don't mass produce them, but you do them with precision, with dedication, and you charge accordingly. So if you want to be able to make money without having many clients, take three steps. One, choose an urgent problem that only you can solve. Create a complete, personalized solution for that person. Remember that we don't sell suits en masse. We're not Zara, we're designers. We sell custom made suits. And three, we sell it as a premium service. You do it for that reason, because it's not a €1 store. We're not the old stores where you could go with €1 and buy different accessories. You're an artisanal jewelry store. You sell small quantities, but with very high value. And that's the key to making money. If you're starting out, I don't want you to focus on going to the masses, on going to hundreds of thousands of people. It will come accordingly. If you want to start, you have to start small but expensive. Write this down. If you want to start, you have to start small but expensive. And the masses will come. If you start by creating a digital product that costs nothing, a lot of people will come. What happens? People won't finish it. And they'll never talk about your digital product because you sell it cheaply. And we usually sell it cheaply because we don't think we're Good enough. And we think that the cheaper we make it, the more people will buy from us. Quite the opposite. Setting your prices cheap is a direct path to ruin. You put effort into creating it, designing it, lowering the price to appeal to the masses. And no one buys from you. Those who buy from you don't finish it. Solution? Sell one person, but sell them for €1,000. How do we achieve that? With a good offer. And your course doesn't sell because of how well designed it is in terms of cameras or lights? No, it doesn't sell because it has a clear and desired transformation. Because it has a clear destination. Stop talking about your vehicle. Stop talking about the hours you have. Please don't do that. Don't do this. My course is 400 hours long. Don't do it. My course is recorded in a studio. It doesn't matter. People don't care. I've bought €20,000 courses. €20,000 that simply recorded the screen. €20,000. Everyone with a mobile phone, with a computer, can create a digital course that can change the lives of thousands of people. To be able to be aligned with our purpose. And that excuse of I need a blockbuster in the end, is our mind trying to put more and more barriers. More and more barriers. So how do I create a good offer? Take note. Three principles to create a good offer, and it's based on this. It must be simple, clear and attractive. Simple, clear and attractive. You have to be able to summarize it in a single sentence. A single sentence. Donny, what is that sentence with which I can summarize my offer? This one here for an avatar who wants transformation in time with your method for aspiring entrepreneurs who want to generate €10,000 in 90 days with the launch incubator. That's how you summarize a good offer. If you notice, it's simple. I'm not using the Old Testament. It's simple, clear and attractive. In fact, we have. I want to share something with you. I don't think I've ever taught this live here. We call this part the Maldives. The Maldives of the event. It's the promise. Why the Maldives? Because it's the destination that everyone wants to go to. So it gives us four. Or to get this. This Maldives or this promise. It gives us four questions. It says, who do you help with your content? Let's do it. Look. I help aspiring entrepreneurs. I even think I can look from here. I help aspiring entrepreneurs or entrepreneurs. The problem that frustrates them is that they are in a job that they don't like. They don't earn enough, they don't have time for themselves, etc. They would like to be able to generate €10,000 on the Internet, to be able to work remotely, to be able to put their purpose at the service of others. And they would achieve it in 90 days with the incubator launch method. Four questions, in fact. I'll leave them here for you so that you can use them here too. And look, I hit enter and the magic happens. Avatar, pain, destiny and timer. And then it gives us the promises. Discover how to quit the job you hate and live from your purpose by generating €10,000 on the Internet in 90 days. Look, and this is something very interesting. What do we do with these promises? We return to this principle. Again, we are specific. We are not talking about winning money, we're talking about €10,000. We're not talking about you're going to achieve it someday. We're talking about 90 days, Donnie. But of course, I don't know. I don't know. I mean, how can I promise 90 days, Donny. To achieve it, or in three months? What you have to do is see if it's possible to achieve it. See if you've done it. If so, you can do. Doesn't mean. That is to say, not everyone who enters the 90 day launch incubator has a €10,000 business. No. And that's normal. Why do two people who sign up for the gym with the same diet, with the same trainer, with the same machines, one manages to get lean and the other doesn't. The method is the same, the machines too, the diet too. Because one works and the other doesn't. So you can never be 100% responsible for the results of your digital product. You provide the methodology, which we'll talk about later, but the other person makes the commitment, and that doesn't depend on them. It's up to you. It doesn't depend on you. How can you increase that commitment so that the person can achieve that promise? Because it's in your interest for them to achieve the promise. It's in your interest for them to achieve the promise. Because if someone achieves your promise, they'll talk more about you. They'll talk more about what you do, they'll recommend you more. Why does the incubator also work? Well, because many times the people who join start recommending us. And there's one thing I love to help people achieve the promise, and that's gamification. We have two key points, okay? When the person achieves their first €1,000, online, they become a pilot. When they reach their first €10,000, they become a commander. Then I'll always. I'm going to become a commander. I'm going to even give them badges. I'm going to get the badge, my badge. And it's a way to keep them hooked on the promise. Because they associate it with a change of identity. Write this down. They associate it with a change of identity. They're different people. That's why they achieve the promise many times. And listen to what I'm telling you. Many times they prefer the photo with the license plate. And if there are any students around from the incubator, they can confirm it to having the €10,000 in their bank account, because it gives them a sense of identity, having that photo with the license plate. So how can you apply it in your specific case? Gamification creates different levels. Mistake to be in the offering. Low prices. If Your course costs €47, it is not accessible. It is suspicious. Really. Or if you were to have a heart operation with a surgeon who charges you €47, you wouldn't say, something strange is going on here. So do the same with your digital product. Follow these three. One, focus on the transformation, not on the content, not even on the technological material. Two, provide support. The more you provide support, the more you can charge. And three, be specific. The more specific you are, the more authority you have, the more you can raise the prices of your digital product. Because in the end, what costs little is valued little. And a good transformation is charged as such. So focus on what that transformation is going to be, because you'll get paid based on the problem you're able to solve. Next part, the structure of your digital course. Your course should have a path. You'll say, donnie, how do I have a path? Don't worry, we'll see. What I want you to understand is that all the information we have here, which is like a mishmash, all messy, needs to be organized. And it's organized under the following premise. Okay, there's your course. Within your course are the modules. Module one, Module two. Let's see how to create a good digital course. Module three, module four o'. Clock. Okay. And within each module there are lessons. Lesson one, lesson two. They're like little Russian dolls, but you have to understand how each one works in order to get the most out of it. Okay, your digital course. Let's put course, module and lesson. It's very important that you understand this. What your digital course is going to do is the great promise. It's the Transformation, the module is what they're going to learn and the lesson is how they're going to learn it. For example, in the incubator, create and launch a digital course that makes you earn €10,000. Create your business class offer. That's what they're going to learn. Build your avatar, build your promise. It's how they're going to learn it. It's the different steps that exist, but you have to have a clear structure, a methodology, a step by step process. It's what people buy. We always do surveys when students come in and say, hey, what do you value the most? What do you like? Do you know what the vast majority say? The structure. We even have a gps. It's a clear methodology, Donnie. But I don't know how to structure it. I didn't know either when I first launched it. But over time, with the feedback that students have given me, I've perfected it. That's why it's so important to ask for feedback. The best tool that exists today in digital marketing is surveys. It's listening to your customer and why they bought. Do you ask them, hey, why did they buy? What interests your customer? Quote, that's where all the information is. Why does your customer buy? You don't even know what do they value most about you? What do they like the most? What's the least you can do if you don't have that clear, how are you going to build an offer? How are you going to continue scaling a business? The first thing we do and that you should do is as soon as the customer comes in, you do a survey. You can create it with Google form, with FlapClass, with whatever you want. Do a survey, ask them why they bought, why they almost don't buy, what their fears are, what their desires are, what their obstacles are. Ask them. That's where the real business is in a simple survey. And we don't do it. And we don't do it. How to structure your digital course. I recommend that you always start with artificial intelligence, that is that you use artificial intelligence as a draft. For example, we have a prom that is the creator of digital courses. So I click on create my digital course and watch the magic, okay? It asks me a series of questions. It says, hey, what is the idea for your digital course that you have in mind? Let's suppose I love coffee. So I'm a barista and I like writing more and more like hggpt. I'm a barista, expert in making lattes with figurines and I want to teach other Baristas, how to do the same and how to dedicate themselves to this profession. Could you please help me write my digital course? I'm not saying that with everything that AI is going to give us now, you should copy and paste, but it does serve as a draft, it does serve as a base. It's also loaded with all the information and with the dozens and dozens of courses that we've given. Look. Attractive title. Latte Art Pro. Master the art of coffee and become a professional barista. I love it. What's the second step? It focuses on the transformation. Not on the hours of the course, not on how I'm going to record it, on the transformation, on what the student is going to achieve. The student will master the essential and advanced techniques of lattes. They will learn to prepare. Look, it's constantly on the agenda. It doesn't tell you how, it tells you what. It doesn't tell you how, it tells you what. And it tells you how to apply it to jobs in specialty coffee shops or to start your own business. And with this, it gives me the structure. Module classes, module classes, everything arranged step by step. This is the methodology. And I can tell you I like it a lot. It's true that in module one, the fundamentals of barista and latte art. I would like you to talk about the great opportunity that exists to work as a professional barista and if possible, define all the keys or give me a detailed script of all the keys of module 1. Look what it does. I remember my first digital course on how to get over a breakup that took me weeks to create. Today, in a matter of days, you can have your digital course created with a proven methodology. No one can help you create that methodology better than AI. And look, it tells me module one. And it's going to detail it for me because I asked it to. What's the goal? Taka. Taka. Taka. The class. How are we going to do each of the classes? And he gives me the explanation. And he gives me the explanation. Look, he even gives me a script. He even gives me a script. And I'm going to show you a trick here, live and in person. Well, I don't know if I should show it. That's something I've shared with the students of my most premium program, the business class method. And it's something I've been using. In fact, I used it in my latest launch. It saved me years, not hours. Years of life. Years of life. Do you want me to share it? Look, it's all based on the Following. Perfect. Give it to me. Perfect. Now I want you to give me the entire detailed script, please. As detailed as possible so I can transcribe it into slide format. There are different ways to create your digital course. You can hey, in slide format. You can simply with the camera. I really like mind maps. Okay. Which is for example, what we're looking at now. But there are people who. Let's see. Can you give it to me now in slide format and as detailed as possible. Can you give me module one? I'll ask for it. Um, ready? Now what we're going to do is something that I recently discovered and in fact I used in the previous launch to be able to create my class in a matter of minutes. In a matter of minutes. And I'm going to show it to you. It's crazy. Crazy. And you'll see. So what do we do? We rely on the guide to get all the information. Okay. All the data. Okay. It gives us all the information. Slide. All this. All this. And it's true that when you're explaining a course and the students really like instead of constantly talking to the camera to have a slide. Okay, so how would I write the slides? Look, I'll copy all this. Let's see what happens. It'll give us more slides. It's going to be amazing, I promise. Now I'll share the name of the tool with you. Okay, well, let's copy this Slide four. Okay, I come to this tool. I click on create new paste text. I paste this default text. That is default or traditional format. I'm going to select traditional. I'll click continue. And now the magic happens. Now the magic happens. You're going to be amazed. What we've done is we've simply passed the GPT chat text here. That's it. We haven't done anything else. And then who says, hey, what do you want the text content to be generate, that is have the tool's own artificial intelligence. Generate it. No, condense, make it smaller, not preserve. Yes. What do I want for each of the things I've put here? To be preserved. Even if you're missing a module, you could keep adding it. Oh, I'm missing. I don't know. Module. Sorry. Class five. There you have it. You have it here. Oh, I'm missing class six. There you have it. Ah, you can keep adding class seven. Okay, once you have this, what are we going to do? Output language Spanish from Spain images. Ideally, you should put this one here, IDM3 Turbo. But you can select any OK format. You have different ones. It can be a document format. It can be a format for social networks. In this case, it's as if it were a class that is a presentation format. And I click continue. You'll see, you'll see. Chan, Chan, Chan, Chan, Chan. It tells you choose a theme you can create when you already have a brand. For example, as in our case, we have. Hey, well, the launch incubator is the business class method. I can select my brand with my colors, with my topography, and it applies it directly. Or I can search for a theme. Hey, well, one that is professional. Let's see. I like this one. Come on. And I click on generate. And now what it does is take all this information and format it into slides. Look, look, look. You'll see the magic. Look, look, look. You'll see the magic. You'll see the magic. So here I have my first module created. If I want to create this first module, look. It even does it with emoticons, everything. Look, look, look. So if I want to create it, I click on present. And there is a format that I really like, which is to highlight. Why? Because it goes step by step. Notice that I even gave myself the image. So I would say Module one, Fundamentals of barista and latte art. Discover how latte art will change your professional life. I mean, oh, I don't like this love and ego thing. You come back here and do something crazy. Delete. Introducing. Highlight. Welcome. Welcome to the beginning of your journey as a professional barista. This module will give you a solid foundation on what it means to be a barista. Because you may not have any idea about what it means to be a barista, but you're going to see that latte art, that coffee like this isn't just art. It's a profession. I'm going to teach you, in fact, how to create lattes. I can open doors for you professionally and personally. For example, the trainer's note should eliminate this. Ready? And I'll continue. What is a professional barista today? They are someone who specializes in coffee. They are someone who masters preparation, technique and attention to detail. And more than making coffees, what we do is create experiences. We create experiences. Take a look. And with images. Oh, this image, you can tell it. For example. Oh, I don't like this image. Great. What can we do? Make it more visual and then it will redesign it for me. But the artificial intelligence already sees what we're talking about and adapts it. And if you don't like it visually, you can ask it to change it. Even if there's text that you say, oh, I don't want to call this the so and so method. Put the so and so method. That's it. It's never been easier to create a digital course. The application is called Gamma App. I started with a free version and a free version. Then I upgraded to the paid version because I love it. I'm not an affiliate or anything like that. I love it. I'm in love with this tool. My launch destination, freedom. We built it with this tool. It only takes a few seconds, guys. It only takes a few seconds. So here are two steps to creating your digital course. Step one, what would it be? Create the index or draft. We do this with chat GPT. And step two? Chat GPT. Chat GPT. And the second step, what do we do? Create the slides. How do we create them? With Gamma P. Okay, now that we've reached this point, there are two options. And if you're just starting out, I'm always going to recommend one of them. We have the done with you, my friend, and the done for you option. What's the difference? Done with you. We do it with you. We do it for you. And the other one is, uh, you do it yourself. Uh, the thing is, I don't know what it would be. Dan. I'm going to call it Dan. I know it has another name. So D with you. We do it with you. That is a normal digital course. They do it with you. Okay. They help you do it. For example, in the case of the incubator, you have like the support, but you make the tools. Okay, I like this one. That is, it would be a recommendable option. There's another one that I would go for if I were starting out. This one is done for you. It's the ha. I do it for you. This one is I do it with you. And this one is I do it for you. I do it with you. For example, I won't show you how to install this one so you can see the difference. Okay. I'll take you to the marketing field. For example, in this one I'll install. Sorry. I'll show you how to make a web page. In this one, I'll make the web page for you. What's the difference? Well, in this one you can ask for €500. And in this one you can ask for €1500. Okay. This one is more focused on. I'm going to put it here. This is a digital course and this is a digital service. Okay. I don't like the done with you. Which are you do it yourself, my friend. You do it yourself. These are the famous pills. And the price goes between €17 and €97. Okay. Which is, hey, I'll show you the methodology and you do it yourself. You don't have support or anything. What's the deal? I don't like it. I would go for done with you or D for you the first time. If you have the opportunity to do it, I would recommend that it be a down for you. Why? Because you will be able to ask for more and you will get more success stories. In other words, if you provide a digital service. How did I start? I started doing this. I started doing digital launches for other people. That's how I generated my first €100,000. I didn't appear in front of the camera. I took a percentage and charged a lot. I had very few clients, but I charged a lot, 30, 50% of the total profit. When I made my first €100,000, I said, dude, now I have testimonials. I have proven that my methodology works. I have seen patterns that are repeated in other people's launches. I'm going to teach a digital course, okay? But the first step for me was this. So I don't want you to make the mistake of low prices and going to everyone. Unless you have a community of 100,000, 200,000 people, don't do it. The best thing to do here is to focus on how you do it. Your question should be, how do I customize it as much as possible. Why? So that you leave the other person with the least amount of responsibility, that everything falls on you. Because you are the expert. The more responsibility falls on you, the greater the probability of achieving that success story. So your first digital product, which is not focused so much on a digital course, but on a digital service, the fewer clients you can ask for more as soon as you have validated who they are. Patterns that repeat themselves. Because patterns always repeat themselves. Once you have validated how to get the person from point A to point B as quickly as possible, then you can turn that methodology into a digital course and it will continue to happen. But for clients, you can ask for more as soon as you have validated who they are. Patterns that repeat themselves. Because patterns always repeat themselves. Once you have validated how to get the person from point A to point B as quickly as possible, then you can turn that methodology into a digital course and it will continue to happen. But your main objective is, how do I get closer to D for you? How do I, instead of teaching you how to make a webpage, make the webpage for you in the shortest time possible. Because I want your success story and I want you to pay me well. Three methods. Done with you, done for you. And Dan, it is recommended that the first time you move here, the second time here, and this will be done once you have mastered your digital course. Let's go to the sales platform. You've probably heard me talk about this hundreds of thousands of times about this foreign. There are many platforms and many more emerging. If you're starting out the simplest thing and someone who is watching tells you that they're on school, on stripe, who have invested in creating their own platform on the web, who spent months creating it, who gave up, who have gone through everything. If you're just starting out, create your digital product on hotmart, on this platform here. Why? Because it gives you everything. From here, you manage sales. That is you, you have your sales here, your balance, everything. Because from here you can upload your digital product, say, send products, my products. And here you will see all your digital products. Why? And people ask, hey, how can I make sales? Hotmart has its own marketplace. That is, you can go to, let's see, you can search for products here. There are people who go to hotmart and buy directly from there and say, let's see, I want a spirituality product. What are there? You type in spirituality and you'll see different spiritual products. Look, Daniel J. Fab. Unbreakable. So there are people who sell their products through this hotmart marketplace and they don't have an audience. In other words, you don't need anyone to know you. You need to have a good product, which is what I'm teaching you to build now. That's what I'm teaching you to build now. And for those of you who are starting out as entrepreneurs, I'll tell you something that helped me a lot, and that is that there is something more valuable than charging, and that is believing that you can charge. It's like when you go to the gym and lift a weight for the first time. It's not because of the muscle. You're not going to get a 42cm bicep. It's because your mind says, I can do this. In my case, it was 10,000 km from home when I generated my first sale of €97 on my course on how to get over a breakup. It gave me faith. And that's when you begin to understand that a mile of 1000 steps begins with a first step. A first step may not get you where you want to go. But it gets you out of where you are. And for that to happen, you have to take one. Don't target thousands of people, Target just one person. Don't sit around closing hundreds of sales. Close just one sale. Because the first sale is a door. And it doesn't get you to billing the first €10,000. Far from it. But it shows you the signs of the path you should follow. In the world we live in, we've become so obsessed with everything fast, right here and now, that we've forgotten what's really important. That constantly thinking about the future makes you forget about the present. That we all have something inside us that we can share with the world and change the lives of thousands of people. And that we're saving it for there are better people. I don't know if this is going to work or not. I don't know if this is going to make sales or not. I hope it doesn't happen to you like it did to me. That I had to launch my digital course or my digital product out of necessity. Because one fear is overcome by another, bigger fear. I was afraid of appearing on camera. I was afraid. But how am I going to release a course on how to get over a breakup if I have Tony Robbins competing against me? He's my direct competition. But there was another, much bigger fear, which was, I'm running out of money. I don't know when I'm going to be able to go home. And many times we are only able to see the fear that is behind the door. But what if I start a business and all the money, and what if I don't sell and there are better people and we do not see the fear that lives at home. A whole life in the same place where we do not feel identified with the same salary, with the same boss. We live without doing something that we like. The thing is that since we saw it every day, we have normalized it. It is something normal. And every day a struggle between what is comfortable and what is convenient. What is comfortable. Surely you will go to your usual job waiting for your paycheck at the end of the month. But it is what suits you, and only you have the answer. Only you have it. So if you are going to start, I recommend Hotmar. We in fact continue using it because we love it. It is free, you just pay and sell. And it has its own marketplace where people can buy your digital product. In fact, you can host the videos, you can automate payments, create the checkout, issue certificates. In other words, the barrier of Entry is ridiculous, Ridiculous, Ridiculous. Then I would recommend that you use hotmart, especially if you are just starting out. So these would be the steps to create your digital course. First lets do a quick review first. Don't do any of this. Don't create the name of the. No, don't start creating the page or record the lessons or buy materials. None of that. Understand the Triangle of freedom. Having an audience which I actually recommend you watch this class. The product which is what you are going to sell and the launch which we will see soon, which is how we sell it. Once this is clear, let's go to the five steps. Define your avatar. What are their pains, obstacles and desires? What is it that hurts them? Where do they want to get to and why are they not getting there? 2. Define your offer. Remember that you have to be able to summarize it in a single sentence that is in 30 seconds in a WhatsApp message. You should be able to summarize it. 3. The structure of your digital course. Remember that it consists of the course which is the transformation, the lessons which are. Sorry, the modules which are what they are going to learn and the lessons which are how they are going to learn it. In fact here we have created the index of a digital course live and in person including the slides. We have used GPT Chat to be able to create the index and Gamma to be able to create the slides. If you are starting out, there are two, well, three modalities I would recommend two that you start with down for you A digital service that you can sell more expensively, get success stories and then in the second launch you switch to a Done with youh Hotmart sales platform. Why? You only pay if you sell. And it also has different benefits. It is an all in one. It has checkout, it allows you to automate payments, it allows you to host your digital course. So without a doubt I would start with the Hotmart platform. I hope this live has been useful to you. We have left on time subscribe so that I will continue to notify you of these live broadcasts. Tuesday and Sunday the 9th to Colombia 4pm from Spain I'm teaching classes so I invite you. I hope you liked it. I think it's very interesting and what I would do is go to the class we did two days ago on how to build your audience because this step is essential if you want to scale a digital business. Thank you and see you very soon.