In this Spanish‑language talk, Daniel Schepers argues that customers do not purchase raw information; they purchase transformation – a measurable change in their situation. He criticises the common practice of creating digital products that boast hundreds or thousands of hours of content and endless documents, saying that such information overload does not deliver value. Schepers stresses that the core purpose of any digital product should be to act as a vehicle that moves a user from point A (a problem or undesired state) to point B (the desired result) in the shortest possible time. He illustrates this with his own work at ShibaLink, where the obsession is on designing products that enable rapid, tangible outcomes. The key takeaway is that creators must shift their obsession from delivering massive amounts of information to engineering fast, result‑oriented transformations.
