Darrell Evans's videos and podcasts

Why would anyone pay $50 just to get a single email address? It’s not a mistake.

Struggling with campaign vs. ad set budgeting on M...

Don’t assume that a problem with your landing page...

The MindShift method in four steps: make peace wit...

You can run effective paid campaigns on $10 a day ...

A single purpose landing page will always outperfo...

Sales is a diagnostic conversation, not a pitch. I...

Before you launch a single ad, list the top 5 to 7...

Organic reach on most platforms is in the single d...

Know your superstar DNA. The thing that comes effo...

Posting content frequently isn't a strategy. It's ...

Too many marketers measure last click. Most buyers...

Momentum beats perfection. I've seen businesses sp...

A welcome sequence isn't just onboarding. It's the...

If you're doing the wrong thing, AI will just make...

34 years of business taught me that customer exper...

The best ad copy isn’t written for everyone — it d...

SEO alone isn't a growth strategy anymore. Content...

Our brand awareness campaigns work because we on a few simple metrics:

Retargeting your engaged audience for a dollar a d...

Discipline over inspiration. Inspiration gets you ...

Buyer personas aren't demographic checkboxes. They...

Don't drop the ball after someone says "yes." If y...

Abnormally low cost-per-lead or cost-per-view in y...

What got you to this level of revenue may be the e...

Problem, Agitate, Solve (PAS) copywriting works on cold audiences because people trust strangers to solve a pain point much faster than they trust strangers promising a better future.

Your acquisition cost means nothing without your l...

Format is part of the message. A YouTube video and...

Business owners make the mistake (sometimes more t...

At some point you have to stop being the doer and ...