Marketing, business analytics, product, and security teams all depend on your data platform but need different things. Marketing wants customer targeting data, analytics needs revenue dashboards and churn forecasts, security needs anomaly detection. Building the platform means understanding what each team actually does first.
Chapters
You know, building relationship with your stakeholders in all the data platform. Building a data platform or in the cloud migration is super important. So they are like our partners, they work with those marketing and customer success. So of course I was deeply involved in all those conversations together with my team of product managers. So we figure out oh probably they have different use cases on the marketing side because they need to use the data to run marketing campaign. They want to find the the right target of customers to run the campaign. And also on the business side for business analytics they want to create dashboards to track our revenue to do the churn forecast. Those are very different use cases from let's say the security product team. They want to just detect anomaly of the content of the customers. So we need to understand all these use cases across the company because basically the entire box, all the teams are customers, internal customers of data platform.