Richie CottonSenior Data Evangelist, DataCamp · Ask me about data and AI upskilling

How being DATA DRIVEN can save you HOURS

Name: How being DATA DRIVEN can save you HOURS
Uploaded: 2025-11-18T14:01:43+00:00
Duration: 35 s
Channel: Richie Cotton
Description: Ninety percent of marketers now use AI daily, saving hours on work. Performance teams use data to find the right prospects, tailor engagement, and…

18 Nov 2025 · 1 min

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Ninety percent of marketers now use AI daily, saving hours on work. Performance teams use data to find the right prospects, tailor engagement, and optimize every stage of the sales funnel.

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Ninety percent of all marketers are using AI on a day to day basis in the work today and they're saving hours on a daily basis using AI. Especially of course, from a performance marketing standpoint, the growth marketing teams, it's very, very data driven, right? Again, we were data driven in the way we identified the right prospects to target. We were data driven in the way we of course engaged with those audiences. It's really data throughout the entire sales process as well.