R Tutorial: Custom ggplot2 themes

Learn to build custom ggplot2 themes in R using the theme() function and element_ functions like elementtext and elementrect. Change colors, fonts, and gridlines to highlight key data and match your brand. Chain multiple theme() calls to override specific plot components.
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In the last set of exercises, you created a very effective visualization that shows the relationship between two variables. The scatter plot. Now let's make it more special and this is where custom qgplot2 themes come in handy. Take a look at both histograms shown here. The left one is made with the default ggplot2 look, while the right one has custom fonts and colors. I would argue there are a couple of advantages that come with such custom styles. First of all, you can use colors to better highlight certain aspects of your plot. Here the grid lines and the background are less dominant, while the bars of the histogram appear to be more present and thus important. Secondly, with a custom theme, you give your plot your own style and branding. Nowadays, everybody recognizes the default ggplot2 look, which is great but might look cheap in the eyes of some experienced R users. With a custom look, you communicate a sort of speciality or even exclusiveness, which has a subtle effect on how your plot and your results are perceived. So let's have a look at how themes work. The theme function is added to the plot object like geometries or other functions like labs. Within the theme function, you can alter components or elements of a theme, for instance all text elements like in this example. In order to do that, you need to provide the appropriate argument with a function call from the element function family, in this case element text. Within this function call, you can specify a wide range of arguments that steer the look of this element. Here we use the family and color argument to change all text elements in the plot to a gray serif font. Here this affects the axis titles of the plot. Ggplot2 also comes with a variety of default themes that you can just apply to your plot. They'll change a lot of components at the same time. In the classic theme, for example, gridlines are removed and the axes are more pronounced, just to name a few. Another cool thing about themes is that they can be combined and chained together. For instance, we could apply the classic theme but then overwrite some of its components. Here we just added another theme call to override the style of the text elements in the plot. Custom themes allow you to change the style of basically all elements of your plot. You can get an overview of all configuration options by calling the documentation of the theme function. Theme options are very fine grained, as this excerpt from the documentation shows. For instance, you can change the appearance of only the x axis while leaving the Y axis as it is. The documentation also shows which function from the element function family to use for each configuration option. As said theme configuration options are specified with functions from the element function family. There are four of element text, rect and line for text, rectangular and line elements, respectively. And there is element blank. This last one is a bit special as it is used to make plot elements disappear. One could specify element blank for all text elements, for instance, which would remove the axis labels and titles in our histogram time. To put this into practice.
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