Richie CottonSenior Data Evangelist, DataCamp · Ask me about data and AI upskilling

The Top Line Value of Netflix's Recommendation system #machinelearning

Name: The Top Line Value of Netflix's Recommendation system #machinelearning
Uploaded: 2024-07-15T11:06:00+00:00
Duration: 47 s
Channel: Richie Cotton
Description: Netflix's recommendation system once generated over one billion dollars in revenue, but a decade later, the biggest financial gains come from many…

15 Jul 2024 · 1 min

Watch on YouTube

0:47

Netflix's recommendation system once generated over one billion dollars in revenue, but a decade later, the biggest financial gains come from many smaller machine-learning applications scattered across the business rather than the flagship recommender.

Chapters

Netflix has always been sort of like the poster child for machine learning adoption. And this was, gosh, like maybe a decade ago or something when they first spoke about the impact of recommendation system on their bottom line. And even at that point, I think there was a paper at one of the more prominent machine learning conferences where basically we came to the conclusion that the Netflix recommendation system was helpful to the tune of more than a billion dollars to the company's top line. And that's really impactful. And now basically, if we sort of move forward a decade later, where exactly sort of like the biggest impact has been made, have been sort of like the long tail of machine learning applications.