User personas are crude, AI is the best way to sell your product #ai #persona #sales #generativeai

Because every prospect is different. Like I've built now three venture backed companies and I worked at Google for four years. I was CTO of MySpace Music. So I've been around the block. And so I've seen and cringed at countless exercises that marketing teams do in defining these Personas. There is no such person as any of those Personas. Those are all crude caricatures of bundles of human. That's not how humans are. AI doesn't work in Personas. AI can meet each human where they are and lead them to the realization that they need your product. And here's how they can use it. Because all sales is great. Sales is education. The ability to educate the student to see that your solution is obviously awesome. Take my money. AI can do amazing job there. Yeah. And by the way, sort of many other things in sales that are there, but that one's super exciting because just crazy.