Richie CottonSenior Data Evangelist, DataCamp · Ask me about data and AI upskilling

Why Decision Intelligence Is More Than BI #shorts

Name: Why Decision Intelligence Is More Than BI #shorts
Uploaded: 2026-04-09T14:01:05+00:00
Duration: 36 s
Channel: Richie Cotton
Description: In this short video, the speaker explains that decision intelligence goes beyond traditional business intelligence by emphasizing the importance of…

9 Apr 2026 · 1 min

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In this short video, the speaker explains that decision intelligence goes beyond traditional business intelligence by emphasizing the importance of context and the network of relationships when making decisions about customers or prospects. While business intelligence focuses on analyzing the data directly available, decision intelligence incorporates broader relational insights to enable more informed, nuanced decisions.

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Decision intelligence is a big buzzword at the moment, but is it just a new term for data-driven decision-making? The first thing I'd say on decision intelligence, it's, it's that pivot from what traditionally used to be business intelligence and decision-making into actually being able to make proper decisions. And I suppose the big difference between what we might have seen previously is decisions made on context. That's what we really mean when we say decision intelligence. It's all about when you make a decision about what you should do with a customer or prospective customer, not just deciding it based on the information that's directly in front of you, but the connection, the web of relationships between it. And that's what we really mean by decision intelligence.