Ask Mike- What Percentage To Allocate Toward Profit Using Profit First?

In this Ask Mike segment, Mike Michalowicz answers a question from Dan Ferguson, who runs a brand‑new waffle business with $4,000 of debt and is unsure how much profit to set aside. Mike advises calculating an "optimal profit percentage" by taking the business’s historical profit margin and adding 1–2 percentage points. He recommends applying this percentage each quarter, gradually increasing it over time even while the business carries debt. For each quarterly profit distribution, at least 95% should be used to pay down the debt and the remaining ~5% earmarked for celebration. This cycle repeats until the debt is eliminated, after which the full profit allocation can be enjoyed. Mike closes by inviting viewers to submit future questions via email.










