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A speaker argues you should charge more for work you're passionate about, not less. Passion itself adds premium value, so discounting it undercuts what you're actually selling.

A speaker argues you should charge more for work you're passionate about, not less. Passion itself adds premium value, so discounting it undercuts what you're actually selling.
Will justify, well, I'm so passionate about it, so I'll do it at a discount. Or I am so passionate about it, so I'll give it away. And I'm always like, passion is a premium. Like when you are passionate about something, you need to charge more because there's so much value.