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Scarcity triggers urgency. When resources are hard to find, we're wired to move fast, a survival instinct from when early humans had to scramble for scarce meat and berries.
Scarcity triggers urgency. When resources are hard to find, we're wired to move fast, a survival instinct from when early humans had to scramble for scarce meat and berries.
The lesson is this. The less available something is, the more desires it becomes. It's hardwired into this all the way back to the caveman days. The less meat that was out there, the sooner you had to get it, the less berries, the faster you had to move.
