Dave WordenTriumph Business Solutions · Founder

🐦 How to Access Your Market #smallbusinesshacks #growyourchannel

2 Jul 2024 · 0 min

Watch on YouTube

0:24

In this brief video, the presenter shares a simple marketing tactic: apply the "birds of a feather flock together" principle to locate and reach your target customers. By recognizing that people with similar professions (e.g., plumbers vs. attorneys) tend to dress alike, behave similarly, and congregate in the same physical or online spaces, you can focus your outreach where those groups naturally gather. The speaker illustrates the concept with two side‑by‑side images that differentiate plumbers from attorneys, reinforcing the idea that visual cues can help you identify market segments and guide where to position your marketing efforts.

If you want to gain access to your market, just remember that birds of a feather flock together. I show you two images. Identify who the plumbers, are, who the attorneys are. All right, here's the first picture. And here's the second picture. Yeah, you guessed it right. These were the attorneys, these are the plumbers. Remember this. People like. People like them. Birds of feather flock together. They will dress the same, they'll act the same, and they'll gather in the same spots. That's where you need to be.