When Tesla's Cybertruck hits the market, security firms can offer high-visibility escorts, adventure services can sell off-road experiences, and manufacturers can build specialized bulletproof glass for it. Small businesses win by spotting the ripple effects, not just the splash.
When something changes the market, the market itself changes. Always look for the splash the cybertruck in this case. Then look for the ripple effects. Bulletproof glass, supposedly purely electric, cutting edge, looks as fast. And the ripples then bring about the opportunities. Could you become the first security company driving around in cybertrucks? Maybe escorting people? Or have off road adventures in your cybertrucks? Or maybe become a glass manufacturer of bulletproof glass that actually works?
