Dave Worden is opening his MAD Lab, a quirky experimental space filled with odd items like a refrigerator-amplifier, to test unconventional business strategies. He's hosting a free live webinar to share research on rapid differentiation, asking attendees to try the tactics, give feedback, and potentially appear in his upcoming book Different Is Better.
I'm going to share a secret room with you, never revealed before. It's currently being created and we call it the MAD Lab. As I'm working on my brand new book, Different Is Better, we determined that we need a room, small room where we just start experimenting with weird stuff. There's a amplifier that's really a refrigerator. We've our Mad Lab coats here. This is a book cover I made for Ramit Setiq about getting jacked. That's a secret exit sign. Something special going on there. These are hidden books. There's always little things we've been accumulating on how to stand out and be different. The rest of it's all boxed up and hidden away. Here I am putting on a webinar. It's totally free. There is no cost. You simply have to show up. We're going to be revealing the newest strategy for my upcoming book which is tentatively titled different is Better. I'm researching out what distinguishes businesses quickly, what gets you noticed and what will drive business for you. Here's the deal. It is totally free to sign up. There is nothing that I'm selling, but I do expect a commitment. When you come on there, I'm going to share the latest research I've discovered. Your commitment is to test it out and play around with it. Then give me feedback on the results you get. I'm looking to include entrepreneurs in my newest book. So if you want to get featured in the book, that sounds cool to you. Well, I may be able to use your story. No promise, no guarantee, but you will learn. The latest research I found sound interesting. Simply sign up and show up. It's not going to be recorded, it's not going to be distributed. You got to be there live. I'll see you there. Different is better.
