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Dave Worden argues that the best marketing gets customers to ask "what's that?" That moment of curiosity means your brand broke through the noise and stopped being generic. It's the simplest sign that your product actually stands out.
Dave Worden argues that the best marketing gets customers to ask "what's that?" That moment of curiosity means your brand broke through the noise and stopped being generic. It's the simplest sign that your product actually stands out.
And if you can get your customers, even momentarily, saying, what's that? That means you've broken out of the box of generic lab.
