Mike recommends wearing eye-catching shoes during pitches as a memorable branding move. He also suggests Yanik Silver's Evolved Enterprises for reimagining business models and Dorie Clark's The Entrepreneurial You for entrepreneurs navigating economic shifts.
Today's Mike's Lights is gonna be some unexpected stuff. First of all, let's start off with this. You know, we gotta put some funk into our step. So these are shoes. Honestly, I don't know where I got them, but they are. They were like literally 30 bucks and they're pretty darn comfortable. So I don't know, I think they're pretty cool. And the funny thing is people notice shoes. People notice shoes. So when you are doing a speaking engagement or you're doing one of the most important speeches, which is a sale or whatever it is, if it's in person or people have an opportunity to see your feet wear shoes that are cool, that's my little tip for you. Oh, and here's the books I love. Check this out. This is by Jannik Silver. And if you don't know who Yannick Silver is, he is one of the, I would say, kind of thought leaders in modern marketing. He innovated Internet marketing, and subsequently his techniques have been deployed in so many areas. His book Evolved Enterprises speaks to the next level of his pursuit, which is to help business owners reimagine the way they build their business and how it serves society. So check that book out. And then Dori Clark, a great personal friend of mine, wrote the book the Entrepreneurial youl. I can't think of a book that is more appropriate for the times we're experiencing right now. Everyone is going to entrepreneurship and so it's great for a startup entrepreneur. It's great for reinventing your entrepreneurial game. That's what I recommend. Those are my Mike's likes today. I'm wishing you good times.
