Was there a specific moment when you realized this wasn't just a business thing, that people needed this personally too?

Dave WordenTriumph Business Solutions · Founder

Reader question about money #1 #themoneyhabit #readerquestions #profitfirst #cash #money

21 Apr 2026 · 1 min

Watch on YouTube

0:58

Mike Ezzoni created Profit First for his business in 2008 after financial collapse, then built The Money Habit for personal finances. He realized a chaotic home budget drains a business, so he ran both systems in parallel to refine them together.

Questions this video answers

Mike explains that the realization came during his 2008 financial collapse when he saw that even improving his business wouldn't help if his home finances were out of control. This led him to develop a personal version called The Money Habit and run it alongside Profit First.

Chapters

So this email came in and says, hey Mike, I've followed Profit First for a bit, albeit not perfectly. I totally get it. Was there a specific moment when you realized this wasn't just a business thing, that people needed this personally too? Um, yeah, but you know what's so funny? I realized it for myself when I developed Profit First. It was 2008. I had this grand collapse and I needed to restart. I also noticed that Even if I improve my business, if my home finances weren't fixed, they would leech off the business. In fact, that was a major reason I failed in 2008. I was spending way beyond what I was earning and didn't have control in either aspect. So I rolled out Profit First for my business, but I rolled out a version of it, The Money Habit, for my home. I ran the two in parallel and they weren't perfect, but I started them both back then and I learned how to improve the systems simultaneously by working them together.