Recap| Ep 54 One Page Marketing Plan w Allan Dib

2 May 2021 · 8 min
8:18

In this informal podcast recap, the hosts discuss key takeaways from Allan Dib’s "One Page Marketing Plan," highlighting concepts such as "pay once and cry once," the value of hiring experts or using books when budget‑constrained, the idea that great products need effective marketing, and the principle that you get what you negotiate rather than what you deserve. They stress that everyone, regardless of their primary vocation, must view themselves first as a marketer. The conversation then shifts to a light‑hearted New Zealand trivia game, covering the distance between New Zealand and Australia, the original name of the kiwi fruit (Chinese gooseberry), and the indigenous Māori people, interspersed with playful banter. The episode concludes with multiple calls to action: listeners are asked to rate the podcast, visit RateOurPodcast.com, and check out resources from Mike Michalowicz (mikemotorbike.com) and his upcoming book.

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