V20 An Opportunity or a Threat
12 Nov 2021 · 0 min
0:10
A marketer explains how introducing unfamiliar terms makes customers pay attention. They assess anything new as either opportunity or threat. The novelty itself is the hook.
A marketer explains how introducing unfamiliar terms makes customers pay attention. They assess anything new as either opportunity or threat. The novelty itself is the hook.
We use a term that no one heard before. And what happens is when something different presents itself, the customer gives it immediate attention to evaluate. Is that an opportunity or a threat? They will listen.
To you.
