Dave WordenTriumph Business Solutions · Founder

Why Mom Entrepreneurs Love My Books

13 Aug 2026 · 1 min

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1:19

In this spoken segment, the author recounts how he unexpectedly discovered that his primary readership consists of mother entrepreneurs rather than the college students he originally targeted. A series of calls and emails from mothers who had encountered his "Toilet Paper Entrepreneur" book revealed that they appreciated its warm, non‑pandering tone. The speaker contrasts his approach with many male authors who superficially address female audiences, emphasizing that his belief in entrepreneurship is gender‑neutral. He delves into the specific challenges faced by mom entrepreneurs: starting a business while children are in school, navigating a partner who verbally supports the venture but emotionally resists the financial risk, and the need for genuine belief, guidance, and emotional support. The monologue highlights the emotional dynamics, practical constraints, and the type of encouragement these women seek from his book.

Chapters

I got a call from a mother once I had my books out there of one of these students who had purchased a Toilet Paper Entrepreneur book but left it at home and never read it. So the mother of this student started flipping through it and was like, oh, this is pretty good. She called me. At first, I rejected the thought that a mom entrepreneur would want my book. But by the second or third person calling or contacting me via email and saying, you wrote your book for me, I was like, oh, my niche has found me. I thought it was college students. It's mom entrepreneurs. I asked them, it was fascinating. I said, this book is admittedly a little soft and warm. Why would you resonate with this? They said, this is the first time a male author is not pandering Pandering to the female audience. I'm like, wow. I'm like, I didn't even really realize guys do that. Why would anyone pander? An entrepreneur is an entrepreneur. And as I learned, no, a lot of male speakers intentionally or otherwise pander to the audience like, oh sweetheart, you can do this. Good luck. You got this. They don't mean it. But I believe in female entrepreneurs. I believe in male. I believe in entrepreneur, period. I asked also, I said, well, why would you consume books? And the common feedback was, I'm starting a business because my children are in school now. And this has always been my dream. My partner, often a husband at home, is a verbal supporter, like go for it, but an emotional detractor, like, but you're screwing us. Go for it because it's your dream, sweetie. But there goes our vacation money. You're killing us. I got to fund you. So they're like, the male counterpart is in this weird duplicitous kind of relationship with me. I just need someone that believes in me and can give me support and guidance. And your book's doing it.