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When families pick a circus to visit, they choose Ringling Brothers and Barnaby because the name feels familiar and safe. Brand recognition drives people toward what they already know.
When families pick a circus to visit, they choose Ringling Brothers and Barnaby because the name feels familiar and safe. Brand recognition drives people toward what they already know.
If you come to visit our city and you come into town and you're with your family and you decide we should go to the circus, you will see advertisements for both. Statistically, you will go to Ringling Brothers and Barnaby Circus. Why? Because you recognize the name? It's a safe bet it's the familiar in this case.
And it's safe.
