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Zappos started as a garage startup competing against Foot Locker, which had massive venture capital and physical stores everywhere. Zappos won by under-promising and over-delivering on customer service, turning a resource gap into an advantage.
Zappos started as a garage startup competing against Foot Locker, which had massive venture capital and physical stores everywhere. Zappos won by under-promising and over-delivering on customer service, turning a resource gap into an advantage.
I don't know if you know the backstory of Zappos. When Zappos started their Internet presence selling shoes, they had a major competitor coming into the industry that you probably all know called Foot Locker. Right. Foot Locker was. Had a presence in every mall in the country, was backed by venture capital and had millions backing it. Zappos was a little startup out of a garage and had the same idea. Footlocker said, there's a huge opportunity on the Internet. We're moving in. And Zappos said, there's an opportunity on the Internet, we're going to give it a shot. Hu millions, Actually hundreds of millions. Backing this one. Nothing backing this one. But Zappos one. How? Because they use a technique called.
Upod under promise over deliver.
