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Zappos promises five-day delivery but ships overnight via FedEx, so packages arrive as a surprise. The gap between expectation and reality creates delight and reinforces the brand promise.
Zappos promises five-day delivery but ships overnight via FedEx, so packages arrive as a surprise. The gap between expectation and reality creates delight and reinforces the brand promise.
Zappos and everyone in the audience that bought from Zappos, they've done it with you. It's a special technique. They made a promise it'll take five days, and then they FedEx it overnight. And when it arrives overnight, it's like. It's like your birthday. This is amazing.
The shoes are here.
