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Zappos built a billion-dollar business on customer loyalty and e-commerce. Footlocker collapsed because it never had a real online presence. The difference comes down to one principle: under-promise and over-deliver.
Zappos built a billion-dollar business on customer loyalty and e-commerce. Footlocker collapsed because it never had a real online presence. The difference comes down to one principle: under-promise and over-deliver.
Zappos grew to a billion dollars and has loyal customers. Footlocker collapsed and doesn't have an online business anymore. I mean, who bought from Footlockers online recently? That's what I thought. Nobody under promise over deliver.
