4 Questions That Will Make You A Better Business Owner

One of the key things that we forget, and even if you're doing it here, you need to do it on another level, is know your prospect better than anyone else in your space. Welcome to the Dean Graziosi Show. All success starts right here. Know who you are, whether you own, want to start. You're a salesperson, network marketer. You're in a job you want to. You already own your own business, you want to make more profits. One of the key things that we forget, and even if you're doing it here, you need to do it on another level, is know your prospect better than anyone else in your space. So what I mean by that, live inside your prospect's mind. Live inside your potential's mind. Okay? So I'd love for you to think about who is your ideal? Who is the avatar? Who is the avatar that you are trying to sell? Or if you're in a job, what's the avatar? You know, what's your boss? Or if you're in your own business, who are you serving? What needs and wants are you supplying to? Who. Who is the perfect person? And I want you to think about writing down who the avatar is the perfect client. And because what happens is we live in our own minds so much, we forget that we're serving someone else. And remember this, people buy from you and will buy what they want, not what they need. Now remember that people buy what they want, not what they need. People need. A lot of people need to stop eating sugar, need to stop drinking, need to stop having too much caffeine, need to lose weight, need to get to the gym, need to fix their relationship, need to be more reliable, need to be better with their time. But people only do something about it when they want to. Okay? So remember the difference between need and want. You want to serve those wants a lot of times, serve them what they want and then give them what they need. Does that make sense? Serve them what they want. Give them what they need. But I want you to think about this. Who is your avatar? Who is your ideal client? And here's some things that most people forget. Yeah, we go. If you're running Facebook ads or advertising, like that's our demographic. No deeper than demographic. Demographic. That's old school. You know, building a brand. And brand recognition. The hell with brand recognition. You want sales and you want to serve people that need what you're offering. Whether you're in a job, whether you're in network marketing, whether you're in sales, whether you want to start a business, or whether you want to own it. So I want you to ask yourself these four questions and write it down. No matter if you're starting in real estate, anything that you're doing, write these down. Who are the people that, who are the prospects? Who do you want to serve? Or who are you serving? Who are they? Are they 40 to 60 year old women? Are they 60 to 90 year old men? Is it everybody? But narrow it down on who you're, who is it that you serve? Second, what do they fear? What do they fear? What is it that you are providing for them? Whether it's a product, a service, a house, a car, a product online, your book that you're going to write, what do they fear? And write down what they fear and how do you help them overcome those fears and fix those fears. Next is what do they desire? What do they want? Why would they want your product? Why would they want their service? Not just because they need it. So many people create products and go, this is revolutionary. And I say why? It's because everybody needs it. Yeah, everybody needs. In America, there's too many people overweight, there's too many people who spend too much money. They all need to stop spending. In some cases. They all need to get out of a job. That's killing them. They all need to lose job. £5, £10 around the belly. They'll need to get to the gym more, but they're not doing it. So don't tell me you are going to change the world because you prevent. You created something so amazing and they need it. They're going to come to you. No, they're not. Not without you understanding how they feel and providing this cure for what they want. So if you know who they are, you know what they fear. And then, you know, write down what do they desire? You know, if you're in a weight loss product, who are they? People overweight, what do they fear? Not looking good, not being sexy to their partner, dying early, being a bad example to their kids and grandchildren, getting diabetes, losing a leg, I don't know, there's some big fears about being obese, right? Name them and then what do they desire? They desire to look better, feel better, run upstairs, run with their grandchildren or children or friends and family, be sexier, be more passionate, not be out of breath, not be sick, get off all the pills that are in your medicine cabinet. That's what they desire. So live into that feeling. And what are their obstacles? Their obstacles? Maybe they don't have a lot of money or maybe nobody in their family supports them or Maybe they don't know the difference of eating healthy and not. Or they're on a tight budget, or they don't have time. If you know who they are, what they fear, what they desire, and what their obstacles are, you are doing better than all your competitors because so many people get lost in my demographic and people. And people become robots. They don't become feeling, touching people. Listen, what I'm sharing with you right now. I have some notes, but I don't have a teleprompter. I don't have a script. I want to serve you in a way. I want to know. I know who you are. I know what you fear. That's why I talked about this today. I think I really know what you desire and I know your obstacles. And if you listen to what I shared today, I did exactly what I'm teaching you. I. I know who you are. I know what you want. I know what you're afraid of. I know what your obstacles. I've been at every level of where you are. It doesn't matter where you are. I've been broker, then broken. I've made a whole bunch of money. I've been everywhere in between. So I can lean into that. I can do that without a script. I can do that without needing teleprompter and all that because I know this about you and I want to serve you. And I hope you feel my authenticity. I hope you feel this is coming from the purest place in my heart. And I hope you realize what I'm sharing. It's not just crap I needed to put together. This is my life. This could be yours. Right? So think about that. In any business you're in, if you have that little thing again, whether you want to start, think about who those people are going to be. If you're in business, are you really going deep enough on those feelings? If you're in network marketing, if you're in sales, if you have a job, do you know your surroundings at that level that can allow you to be the one that gets to the top of the pyramid?

If you like today's podcast, then you're going to love being a part of my texting community.

What's that mean?

You could text me right now at 480-400-9019, or it should be below, right here. And it comes directly to my phone.

It doesn't go to my team.

It comes to me. I've been absolutely loving the interaction. I send out some cool things about once a week. I text nothing but things to get your week going, to get your mind thinking. And when we have new videos and things like that, I always text my community first. It has absolutely been a blast and I'd love for you to do it right now. Text me 480-40-0990 19 do it. Text me.