Do This For More Wins In Your Business

I want to tell you, you could be missing out on the extra impact you can make and the extra income you could make. And that extra revenue that also gives extra impact allows to go back into the front to eventually ramp this up and spend more advertising on whatever your business is. Welcome to the Dean Grazios Show. All success starts right here. Some of what I'm going to share with you today happen to me at the hospital without even. And things like this happen all the time. When you go to Walmart, when you go to the hospital, when you buy a new car, when you go to. If you go to McDonald's, if you buy on Amazon. They have a secret to their success that is there in plain sight and you're not aware of it. And that's what we're going to talk about today. And it's icky if it's slimy and it's absolutely amazing, brilliant and a must if it's done right. And it's that value ladder, as Russell Brunson calls it. And I like giving people credit who come up with cool names. It's something I've been doing for two decades. But Russell put a cool name on it. But how did it happen last night? So we go and, you know, the hospital, and it's weird as hell going to the hospital right now. I have to tell you, it's scary when you're there and people are coming in, you know, scared and asking. With COVID and some people had Covid, you know. You know, it's just weird. You have to stay in the room. Only one person allowed in. But when they go through the traditional stuff, when they get there, they. While you're there, you go for my son's X ray. And then they wrap him up. He's got to go to, like I said, an orthopedic surgeon today. But they put a cast on him. But when they're done, they did the service. When they're done, they said, hey, you could go out and buy crutches, but we have a great set here. Would you like the crutches? I'm like, you're there. I don't want to go by. They're three times as much, probably. I'm like, yeah, I don't. I carry him to the car. Yeah, I'll take the crutches. You know, so I'll take the crutches. And then when they get done with that, they said, okay, he needs to go to a orthopedist. I think it's an orthopedic surgeon. Both doctors, because it broke the growth plate, which sucks. And that's a whole nother thing. And we want to make sure it doesn't affect him as he grows older. So they said, hey, if you go to our suggested doctors in Banner, Banner Health, I think it is, if you go to our doctor, we'll send the X ray for free. And here's the two doctors we recommend because the hospital gets a kickback, I would guarantee it, or there's some kind of alignment with that said you can go to another doctor, but if you go here, it's free, and you get this and this and this. So they did the service and then offered me the crutches and go to their doctor. I'm going to share a few that you don't realize are hiding in plain sight. And then I'm going to go through how this works in your business. Okay, when you go to McDonald's. I went to McDonald's as a kid all the time with my parents. Don't tell my kids I go because I told them I never did. And my kids have only been to McDonald's with me. I bet you five times since they were born. We are not perfect, we are not obsessive. I promise you I'm not crazy, but I just didn't want to make that a part of their routine in their life. Anyway, when you go to McDonald's, do you know when you get a burger, they're losing money, but what do they do? When you go through, would you like fries and a Coke? Yeah, of course. If you're having a burger, if you're going to McDonald's, you best get those fries, because they are. Ah. That's why I probably didn't want my kids to have them. Hot McDonald's fries with salt. I mean, you have to be from Mars or an alien not to love those. And a crisp Coke. Oh, my God. To lie and say it's disgusting might be disgusting for your body, but it surely doesn't taste that way anyway. So you go through, get the burger. They're losing money, but they say, would you like fries and a Coke? You're like, heck, yes. And then what's the next thing they say? Would you like to supersize that? Like it's only another 45, 50, whatever, cents. Like, sure. Okay. That was part of their value ladder. You came for the burger because you were hungry, but you got the fries, the Coke and the super size. That's where they made their money. Okay, I want you to think about Walmart. I marked these down last night. Again, I just want you to see, these are hiding in plain sight. Walmart. Did you know there are very popular things that people buy all the time and need all the time that Walmart sells at a loss? And you're like, well, that's dumb, right? Have you ever gone to Target, Walmart, Costco? What's the other big one? Another big box store, Sam's Club. Have you ever gone to any of them? Ever? Let me know in here. Have you ever gone to any of those? If you're not in America, it might be different. Your big box stores, right, So I forget, sometimes I talk so local. I'm sorry, but no, I mean, I'll relate it to you by saying a big box store that has everything. Have you ever in your life gone to them and bought one thing? Let me know. And it takes a little minute. I'm behind in the chat just a tiny bit. But have you ever gone to Target or your version of Target or your version of Walmart, or your version of Sam's Club or your version of any big store and bought one thing? Hell no. So Sam's Club and Walmart know that if you're going there to buy a certain deodorant or hairspray or laundry detergent that everybody buys, but they're losing money. What do you do while you're there? Oh, I forgot, I need to buy this Christmas card. Oh, I forgot, I need. Oh, my God, we're out of this. Oh, I really need this. Oh, look at the new color. This. And then all the way right to the checkout, you're like, you know, I never read the gossip magazines, but I think I should get gossip magazine and these breath mints. And all of a sudden, all of a sudden you spend. Look, I spend hundreds, all right? I see you there like, you went for one thing, you got what you wanted, you got a good deal on that, but you left with a $97 or $125 worth of stuff. That's the value ladder in plain sight right in front of your face. Okay, I'm gonna keep going here for a little bit. I want to share one more. Car dealerships. Have you ever bought a new car at a car dealership or a used car? Right? They sell you the car. You know, a lot of car dealerships are making hardly anything on a brand new car. What happens once you sit down like, okay, got the car? It's. I'm using a round number. I know there's no cars for 10,000, so let's say $25,000. I don't know, 25,000 bucks. You got the new car like you stretched. All right, 25, it's payments. You sit down and then they get you in the chair and they say, hey, would you like to extend your warranty? No, no, I'm good on my budget. Well, you know, we go all the way to here, and then you have to pay this. Like that. Warranty does sound good. I'll take the warranty, but that's it. Would you like special guard on the wheels? You know, those are the kind of wheels people scratch up. We have this special thing that 100 bucks a year covers you. You scratch those wheels, you just bring them in, we fix it. It's like, all right, let's do that. But nothing else. It's like, okay, but you live in Arizona. I'm just saying those windows aren't tinted. Be 140, 150 degrees in that car when you come back. Did you know tint brings it all the way down, like 30 degrees. How would you like tint? It's like, oh, I do live in Arizona. Throw in the tint and then six other things later, you spend another several thousand dollars and you left and don't realize you are a part of their value ladder. Right? Do you see how this is all hiding in plain sight? Are you guys. Are you guys heated seats? That's right. If you end up in a different place, I do, right? Yeah. I need five gallons of pretzels. Lance, that is hysterical. And that's the stuff you do. Like, oh, my God, I need this. Right? And then you throw them out a year later when they're all stale and you ate 200 of them. Right. So why did I share this with you? Because I want to tell you if with your current business, you might be missing out and where the profits actually live. And besides missing out on where the profits actually live, if you're a part of this community, if you're a part of KBB Elite Signature, like any of these things that we do, even if you're part of this membership, this inner circle membership, I know your heart. I know your desire to serve and make money and grow to another level. They're not sole and separate, like make money and hurt people. There's the ability to impact, serve people at the highest level and sell them. And you're serving them by selling them. So let me ask you, honest truth, who is happy they bought something that you're here with me today? Just honest and truly, you bought something else. Maybe you just bought inner Circle or maybe a podcast, but who's happy you're here with me today? You're a part of Inner circle, right? That's the feeling I want you to know is I don't get to impact your life if you didn't become a part of this. I don't get to help you if you're not a part of kbb. I don't get to help you if you don't read my books or read Tony's books or be a part of that. Right? Or a part of our high level signature mastermind where we get to hold your hand and keep you accountable. Those types of things, right? I don't get to serve you guys or help you if you don't say yes. So I want to. I don't want to go down the road a long ways of selling a service. But I hope you've watched my videos, watch my trainings and know that if truly love and thank you guys. I see all the messages coming in now. I hope you know that I look at everything we do that if I'm not getting you enrolled in some of it if you need it, not if you don't need it, but if you need it, I'd be doing you a disservice if you weren't here. And I hope that you've adapted that. Because what I'm going to share today is pulling back the curtain and show you exactly what we do and you should be doing. And what McDonald's does and Sam's Club does, and car dealerships do, and hospitals do, and even Amazon, you buy something on Amazon, one click, it says, if you bought that book, you should buy this one. You're like, oh, shit, I do need a book on that. Boom. One click, I'm done. Amazon. That's when Amazon exploded and went to another level. So as you create your online offer, as you create your knowledge product, you create your course, you have something on mastermind.com or you have your own product, your own service. I want to tell you, you could be missing out on the extra impact you can make and the extra income you could make. And that extra revenue that also gives extra impact, allows to go back into the front to eventually ramp this up and spend more advertising on whatever your business is. I would say again, McDonald's loses on the burger, they make it on the upsell, right? The hospital makes money on the upsell. The car dealerships hardly make anything on the sale of the car. But they make it all on those ancillary products that they do at the end. And that's what I want to share with you today. The Value Ladder. If you like today's podcast, then you're going to love being a part of my texting community. What's that mean? You could text me right now at 480-490-19, or it should be below right here. And it comes directly to my phone. Doesn't go to my team, it comes to me. I've been absolutely loving the interaction. I send out some cool things about once a week. I text nothing but things to get your week going, to get your mind thinking. And when we have new videos and things like that, I always text my community first. It has absolutely been a blast, and I'd love for you to do it right now. Text me 480-40-0990 19 do it. Text me.