Holding True To Yourself Is Vital To Success

17 May 2019 · 9 min
Episode

17 May 2019 · 9 min

0:00

Dean Graziosi recounts the launch of the Knowledge Business Blueprint (with Tony Robbins and accompanying Mindmint software) and uses the story to illustrate the importance of aligning decisions with personal values and ethics. During a high-performing launch — claimed to have 200,000 live attendees and over 15,000 enrollments in the launch week — Graziosi chose to honor a publicly stated deadline and close a special offer at midnight, foregoing millions in revenue to remain true to his word. He frames this as a long-term, value-aligned choice and closes with promotional CTAs (text opt-in and free book).

Questions this episode answers

Over 200,000 people showed up live.

Over 15,000 people enrolled in the course the week it launched.

Almost a half a million dollars.

He said the special offer would end at midnight on the announced date.

Text "Dean's list" to 31996.

Chapters

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