In a Web Summit showcase, the moderator introduces Steven (Steve) from the startup Scribbly to discuss the future of content. Steve contrasts the current ad‑driven, surveillance‑heavy distribution model with a vision where independent creators are supported directly by audiences through digital subscriptions. He outlines Scribbly’s approach: using bank‑level ID verification to ensure source credibility, eliminating intrusive ads and data tracking via subscription models, and leveraging consumer demand for privacy‑preserving, valued content. He emphasizes that the audience’s reaction supports this shift away from advertising revenue, inviting attendees to learn more.
We've taken the best and the most interesting startups who are going to be showcasing their solutions to the biggest issues in their fields. This hour focuses on the future of content. Steven from Scribbly, welcome!
Hey, thank you, everybody's having a great summit. And what is the future of content? Is it a centrally controlled system of content distribution specifically designed for our perceived and surveilled consumer profiles for maximum profit? Or is it a time when individuals Independent of corporate control. Question and criticize power when everyone is looking. Independent content creators of all media types. Supported and sustained directly by people. What do you see? What do you want to see in the future? In the United States, We have a saying, "If you can't beat them, join them." At Scribbly, we're saying, "Be the media." How can you do it, Steve? Well, how we do it is we use bank-level ID verification to check all sources to maintain credibility and integrity. Number 2, we use and facilitate digital subscriptions to eliminate unwanted ads, intrusive ads, data tracking, and to control our own personal privacy. And most of all, we rely on the rising consumer demand for content that they value and control of their personal data. That is the future of content. And don't take my word for it. Please, just look at the board behind you. It seems that the attendees are indicating the same thing. They want us to find another way to make money instead of advertising and invasions of privacy. Just come by and say hello.
