Good Day Google+ - Friday the 13th Edition (Ep.12)

We are live. Hey there everyone, I'm Chef Dennis Littley and it's a good day on Google+ and we're here for our Friday the 13th edition of Good Day Google+ and we're hoping that nobody's too superstitious out there. Of course I just started with a little knock on wood, I'm not at all superstitious. But let me introduce my panel today and we will get going from there. Today I'm very happy to have Craig Fifield on again. Hey Craig, good to see you. Thanks for coming by.

Thanks for having me.

My pleasure. Holly Homer has joined us. Thanks so much for showing today. It's good to have you.

Hi, thanks for inviting me.

Yeah, yeah, and this is kind of a reversal too because like I was saying, usually it's more women than men so this is like you're the lone gal.

I love that, I love it.

And we have Ken, is it Manasseh? I didn't ask you. Manasseh.

You know what, it goes by everything and it's actually French. Easiest way to say it is the E goes up in the air, so it's Mennessy. You can sound French.

Okay. And it's— we—

okay.

Thank you so much. I'm sorry I brutalized your name there. And Shannon Hernandez, the Shan Man himself.

Hi, how you doing, Chef? Hi everyone. Hi Kenneth. Hi Holly. Craig, how are you, buddy?

What's going on, Shannon? Happy to see you.

Yeah, you too. Absolutely. It's good to be here. Thanks for inviting me, Chef. I really appreciate it.

My pleasure. Yeah, it's always my favorite part of the show is getting all my friends together, having them meet each other and make new friends. That's always the great thing about Google+ is you really get out there and you meet new people all the time. And I'm wearing a Hawaiian shirt today because as you guys know, I'm a transplant from the Philadelphia area. I'm originally a Texan, so we can't— we won't go there right now.

But yoo-hoo!

But I've left Philadelphia this year and they've had nothing but cold weather and snow, and I'm so happy to be in Florida. Enjoy the sunshine and the warm weather, so I thought I'd throw a Hawaiian shirt on just to taunt my friends from the Northeast a little bit today. Just to make it so. So anyway, if you guys haven't been here before, we don't have a real set format on Good Day Google+, but what we do is we get to know each other a little bit better. Everyone talks about what they do, what their interests are, and anything that they just might happen to want to talk about today. And you guys in the audience, if you have questions, leave them in the comment bar and we'll get to them and we'll try and do our best to to answer your questions. Every one of our guests does have a specialty, and there's something they can answer questions on. So, you know, feel free to just dive in there and get something answered that might be on your mind. So I'm going to start— and actually, I'm going to start on the other side today with Shan Mann, and I'm gonna let him talk a little about himself and what he does, and then we'll move on from there.

Oh man, thank you. Well, uh, God, I mean, I don't even know where to start. I mean, First, I guess I should just start with I'm out of Phoenix, Arizona, and I'm also a rock disc jockey on a radio station out here called 98KUPD. I feel like I tell this story all the time, and it's just like, you know, new people are like, "No way, I had no idea," but it's always cool to just tell the story over and over. But yeah, I've been doing this for about 14 years, and in that time I was also a high school English teacher. I've done a million things. I taught high school rhetoric for juniors. After 2 years of being a teacher and a disc jockey, I was working something like some ungodly 18-hour days, and I was teaching a zero hour. It was insane. I got hired on at the radio station full-time, and I've been doing that ever since, full-time, 14 years. 14 years coming up on, I think, next month, in January, on January 3rd is when it is. So that's what I'm reaching out there. And then in that time, I've helped out people at the radio station with social media. I still continue to help them. You know, they have a lot on their plate, so trying to get a radio station to get on board with a lot of what happens online is kind of difficult for them to understand. But now that they're listening and they're seeing results, then that's whenever they go, "Oh, okay, I get it, I get it." So I used to get teased a lot at the radio station for doing a lot of social media. So that was one of those things where now it is coming full circle when they're saying, "Oh, we should have listened to you from the start." So that's just kind of in a nutshell of who I am. I also help my sister's law firm website. I juggle, I have many hats, I juggle a lot of things, so I help her site. She's a divorce attorney here in Phoenix for Hernandez Family Law. So it's just like me plug all day today, so I'm sorry, Chef.

That's fine, that's fine. Not a problem at all. And also, you have a music show too, don't you?

I was doing a music show. For right now, it's kind of on hiatus because we're— the radio station is— we are looking in the process of changing over to a WordPress site, and so I want to make sure everything is optimized correctly over there before I start pumping people over to the radio station website.

Okay, great. Well, thank you very much, and I'm glad to have you here today.

Thank you.

Alright, Ken, it's All up to you now, you're on board. Oh, you're muted.

There you go. Can you hear me fine now?

Yes, we can.

One of the things that— the reason why I wanted to be on your show, Chef, is because I've always aspired to be a chef, and when I got this Chef— can you see it?

Move it up.

There you go. Chef Handsome, I love it.

When I got that, I figured, okay, I gotta make this a real deal now. And so, um, obviously, um, one of my passions is cooking, and that's how we actually connected. I wanted to find out more about what it is that you do, and the easiest way to do that was to follow and then start the conversation here, especially on Google+. It's just so easy. Um, I'm not like Sandman. I'm not a rock star anymore. I used to be one. Well, okay, I just—

you're a rock star in my eyes, Ken.

Yeah, I just played one on TV, but I do have a story if you want to hear a rock star story. It's really quick. All right, I'll give you this, and this is— and you can't share with anybody, right?

Promise.

Yeah, we're live on YouTube. So, okay, I decided when I was in high school, like everybody else, I needed to find out who I was, and I was a loner, and sure enough At one school lunch, it happened for me. Grabbed my school lunch and sat by myself like everybody else that was a loner, and I heard something happening. I went over to this— they had this auditorium, and there was a rock band playing there at our school lunch. I watched as the audience went crazy, the girls went crazy. I went, "I can do that." So sure enough, I did that. I went out and bought a guitar, learned how to play, got a band together, and then while I was in high school, I shared with everybody Everybody I knew, hey, I have this band, we are going to play. Well, soon enough, everybody had to come and listen to the band because I have been talking about it for years. So I did the smart thing, which was I actually had our very first concert outside of our county. It was actually 80 miles away, figuring nobody would show up, right? Well, the day of the concert, we have a couple of other bands, and I guess my marketing did real well because we had over 600 kids. That showed up in this field to listen to my band and all the other bands that were there. So the other bands got on and got off, and it was our time to get on the stage. And sure enough, I got up there, closed my eyes, got my guitar on. I had a Gibson Les Paul, swung it down real low like Jimmy Page, and waited for the drummer to start counting. My eyes were closed. I could hear him, 3, 2, 1, and we started into it. And sure enough, I open my eyes and I look out and there was a sea of kids going like this. I thought for sure I had made it. I'm a rock star. Well, we took our very first break. I jump off stage and my friends come running around to the back of stage and they go, "Ken, Ken, did you see us? We were going like this." I said, "I know. Everybody was going like this." They said, "Yeah, we're going like this. Your zipper's down." Oh my God. True story.

That's rockstar in itself, Kenny. Rockstar.

You should have just turned and went, "Yeah, no." So that's how I ended my rockstar career.

And like I was sharing earlier, all my long hair started falling out. I got a forehead, a fivehead, now I got a sixhead. So I decided that I'd just use that creative juice to become an entrepreneur, and that's what I've been doing ever since. We'll talk a little later about what 3Dimensional Life is and what I do, but thanks for letting me share my rock star story.

You got it, you got it. I'm happy to. You know, I don't have anything quite that colorful, but I remember those days. I had a black Les Paul with the Margio pickups on in my attempt to try and sound like Boston, which never really worked out quite that well, but I do remember those days well. All right, Holly, let's turn to you now and let's get a female voice in here for for a change.

Well, thanks. I have never been a rock star, but I do play a lot of rock band. I don't know if that qualifies.

Yeah, that works.

Yeah, I like that.

But I'm Holly Homer. I write Kids Activities blog, and I have been blogging for about 6 years as kind of a sanity saver. I was a stay-at-home mom and thought I need to find some adult conversation. So it kind of one thing led to another, and then I found Google+ about 18 months ago. And have been a tad bit obsessed. I think I figured out this is my 102nd Hangout, so I'm really excited to be here. My obsessions run a little deep. One of the things that I think— well, I've been kind of on a missionary thing about Google+, but one of the things that people are still saying out there that I would like to dispel is that real people aren't on Google+.. I run a blog for parents, parents of young children. We have now our kids activities page on Google+ now has 40,000 followers.

Wow.

I can tell you for sure just by doing what we're doing that there are real people because there's not that many spammers out there that would like our page. We are pumping out things that parents are interested in and it seems to be taking hold. I love that about Google+. Other than the fact that all my friends are here too.

That's one of the best things about them. I've seen you as an advocate of Google+ right from the very beginning too. There were not a lot of us around and I like to refer to it as preaching the gospel of Google. I love your statement as a missionary. That's another good one too. Getting people over here was sometimes not the easiest thing. They just seem, they use almost any excuse. It's too hard to use, it's not intuitive. The truth is you just don't want to try it. All my friends, the food blog, they're intelligent people. They take great pictures. They run a blog. They do all this other stuff, technical things. Don't tell me you can't figure out Google+.

I think the barrier is kind of a good thing because I think the people that have come over the barrier are really wanting to be here. I think that's one of the things that makes it such a fun community because people are very engaged. Whereas you go elsewhere and it's a little bit different. Where it's more spammy.

Yeah, absolutely, absolutely. Well, I'm glad to have you here today, and we'll talk some more in a little bit. And Craig, it's so nice to have you back again today, and let's hear a little from you.

What's going on, Chef? Thanks for having me. Your audience is probably a little tired of hearing my background at this point, so I'll leave most of that out. I'll just say I've been in the space for 17 years. I've done everything from work for startups, Microsoft, yada yada. My core skill set is SEO and social media, even UI and UX for app development. But I am a rock star to my dogs. That's what I spend most of my time doing is walking my dogs. Aside from that, I'm pretty wicked on the 4-button guitar.

Ooh, there you go. We might have to have some Rock Band playoffs here or something.

Right, I'm here on—

I can sing for you, I can sing for you on that.

Awesome. Hey, I play the drums, just letting you know.

So on Google+, I'm just here dropping knowledge, helping people out. I'm in love with Hangouts and just the engagement on the platform. At this point, you could call me Hangout Hooker.

That's a good term, I like that.

Well, Hangout Helper is taken, so—

Yeah, that's right.

Hangout Hooker.

I did have a friend that was going to start a blog on baking and call it The Sugar Whore, so I mean, that's— yeah, any way you want to take it sounds good. You know, that's a good one. I'm sure Google will appreciate that terminology too. I think Ronnie might even add that into one of his. And here, there's a statement here someone just put up. That you said to him, we can learn something else about you, is you are Batman. So yeah, that's something we didn't know before, so it's good to know.

Yeah, I'm a little bit of a wiseass.

Well, that's what makes for a good time on Google+, that's for sure.

Well, you gotta be authentic, right? That's key.

That's it, to say the least.

I've got a question to ask actually Holly, if you don't mind, Chef. Absolutely. And Holly, I want to ask you, because you're such an advocate of Google+, and you clearly have a following that's on Google+ that you have grown, and you've grown probably just because you have worked so hard at probably not working hard. That's what it is. You enjoy doing this.

Yeah.

So the question I guess I have for you is that When people come to you and they say, I don't see success from Google+, it's all on another network. And this is not a Facebook bash session, it really isn't, because I believe that you need to be in a space where you're comfortable. But my question to you is, when it comes to people coming to you and asking you, how are you seeing success on Google+ and how does that differ from Facebook? Because everyone's on Facebook. How are you seeing success when it only has 500 or 540 million active users versus the billion that Facebook has.

Well, for me, you know, I got into it because I was kind of an SEO geek, and so, you know, I was like, I've got to be over there to let Google know who I am. And so that was my underlying reason, and I was over here about 3 days before then I just fell in love, and then I didn't really care about SEO anymore other than the fact that it was it's just fun. But the cool thing about it is over the last year my SEO on Kids Activities Blog has increased over— my search engine hits have increased over 150% from what I'm doing over here at Google+. So even if you were only here just for the SEO benefits, the time I've spent over the last year would have been helpful. But the cool thing about it is that's not the only reason why it's good to be here because I'm making connections with people that I want to know, whereas Facebook, you're making connections— and I like Facebook too, I mean, don't get me wrong, I have a big Facebook page over there, but only about a third of the people ever see anything. But here, people can really be engaged, and I find that, you know, like people on this panel and other people are so much more receptive to, you know, helping out each other or answering a question or connecting people. It's so much about networking, I think, as far as, you know, I've just met so many people that I've learned from here.

It's actually a better networking tool than LinkedIn because we make better connections. We're not just following people, right?

I totally agree. And I want to shoot my second question over to Ken. And with that being said, you know, Holly says You know, it's— well, even Chef, everyone here I think on this panel, they say, you know, this is an easier way to network. And even in the few Hangouts that I have done, I feel like I am gathering more just by doing Hangouts. And so when you do— I don't know if you do networking events, Ken, but when you do, if you happen to, what do you tell people about how you can get probably far more engagement and meet far more people on this network. What do you say to them in that sense?

And obviously, I think the debate will go on for years of Google+ versus Facebook. And to me, they're not the same animal. And one of the things I like to say is I've been on Facebook for, you know, since the beginning, and Facebook is a lot about being with my friends and just sharing what's going on in my life with my friends. Google is really sharing with the world who I am. My friends already know who I am, so they are pretty much— they've heard my story, heard my mantras. They don't laugh anymore at the rock star story. So when I came to Google+, it's really about the world. It really is a global community. One of the things that I find that people kind of get afraid of when they think about Google+ or Google, I think they kind of see it as not just another social media platform, which it's not. They think of it as something that literally if I hit public when I share, the world gets to see who I am. Am I ready to have the world know who I am? Well, for those that are early adapters, Chef, everybody here on this panel, you guys all know, and I know that, listen, the world needs to hear my message, and I'm okay with the world knowing who I am. And this platform alone gives every small business owner that opportunity. And, you know, we know that people say that we do business with people that we know, like, and trust. This platform itself, this ability, what you're doing right now, Chef, is giving people the opportunity to really hear and see who people are. We're not behind some avatar or some pictures, or we're not actually just posting all the latest greatest places I went to eat and did. We're actually here saying, hey, this is who I am, this is what I'm about, and let's talk. Talk, let's really share about what's going on. It's a different platform and its purposes are a little different for me. Really, we all know the expression that your net worth is tied to your network. Those that are here on this panel and on this platform understand the value of networking and are willing to do it. To me, it's a win-win.

Absolutely. This makes networking so much more fun too. I mean, you really get to connect with people and talk, even if we've never— I mean, I guess this is the first time we've been live with you, other than Craig, I've been live with you guys on this, but I feel like I know you all because I've seen you on Hangouts. I've heard you talk. I've seen you tell stories. You know, I've seen everybody do something. So it's a way, again, we get to know each other on a better level. I mean, and the day we meet, it's like we're friends, we're all friends already. So that's what's so good about this. And Facebook, I really, you know, I don't bash it either, it's just I've never felt as comfortable there. And if someone came up to me on the street and said, "I follow you on Facebook," I'd have to look at them and I don't know if I would know who they were.

Right, exactly. So on my experience with Facebook, I actually haven't spent a ton of time there except, you know, because 'cause my best friends forever are there and mom's there and that's just not for me. But from a business aspect, I built a Facebook page to right about 100,000 followers and pretty quickly, perfectly targeted, and I'm really good at engagement and still it falls pretty flat. I know for a fact if I was to duplicate that over here, the engagement would be through the roof and I'd probably be rich. So I think— It's just kind of disappointing where you feel like it's a very engaging platform, and in some ways it is, but it's still— even before Facebook started really reducing your reach, it still kind of always felt to me anyways like it just falls a little flat. Works great for mom and high school friends, but the rest, I don't know.

I think even when I first started Facebook, at first I didn't feel it felt flat because I was gaining a lot of engagement and I was driving traffic because I had a microphone and I had 100,000 watts behind me. And so it wasn't really flat because people were finding me in my online handles easy. It was easy to remember back then, it was ShanManOnline. It wasn't until I continued to drive people to Facebook that people weren't seeing the posts. They weren't— that was when they changed over to the newsfeed, and then that algorithm changed over., and I was driving people to Facebook, but I started noticing like a decline. It was almost as though I was being penalized for driving people to whatever it is I was trying to accomplish, and that frustrated me. It really frustrated me because I thought, what's the point of doing it? And I really shouldn't complain because it is a free— I mean, all these are free, but it was just kind of like, why did that happen? I think for guys like me who are in the media and who know how to use social media platforms and they use a microphone to drive traffic to maybe a platform or maybe to a website, for me I thought Google+ is the place to be where it's such a brilliant network and I'm not saying that because I own stock or whatever, I just think it's brilliant. You can do photo editing, you can do hangouts like this one. I think when it really blew my mind was when I saw Darya Musk. On here and she was doing a live Hangout concert and it was in studio mode and I thought to myself, "That is awesome." A band could make so much money by doing all this free stuff and giving free concerts out, but they could gain a reach, kind of like what Holly has done. And after a while you go, "Oh my God, this is huge." I mean, why would I even— I mean, I could understand getting out on the road and like, you know, doing some club dates, but that reach with Google+ where you can now plug instruments in through a jack on your computer and people all over the world can be exposed, it was like a no-brainer to me, and yet still I hear from even local bands, they're like, "Yeah, Google+, there's no one there." And I'm like, "Hahaha." Guess again.

Guess again. Well, that's the same thing Heather Faye did with hers. I don't know if you've listened to Heather Faye at all, but she is amazing. She was on one of my shows. Not too long ago, and she got the same thing done through, you know, creating— she got her album started through crowdsourcing and has done concerts here. So again, she's— it's just an incredible resource, and people need to understand that and use it. It's just like this—

how—

where else can we go get this kind of a diversity of people on one show and just hang out and talk and have a good day, you know, where it's not costing us anything?

Right.

Yeah, it's free. Yeah, these days on Google+, it's not networking, it's fun working. That's how it works for me.

It's too much fun because I spend way too much time.

I know, right?

I do spend—

sorry, I just wanted to go back to one thing Shannon said about these platforms being free and just remind everyone they're not really free. We're building serious value for Google and Facebook by building a social graph. Providing all this data. So it's an illusion.

Good. Can you add something?

Well, I would just say, yeah, I mean, to piggyback on that, the term that I had to be aware of very quick when social media platforms started to gain the success that they did was the idea of digital sharecropping. And regardless of the platform you're on, one of the things that became clear to me was that my content, whatever it was, needed to be able to, at some point, kind of like what Shannon was saying, move people back to who I was. Because we are building these platforms, there's no doubt about it. And I spent a lot of time on LinkedIn. I have 9 groups there. And when I came to Google+, one of the things that ended up happening was a lot of people knew who I was on LinkedIn and then thought because I was having some success, some channel success on LinkedIn, that I was the go-to person for LinkedIn on Google+. And I had to kind of back away from that and just let people know, hey, listen, I understand how the platform works and I was able to monetize the platform, but that doesn't mean that that's what I teach or do. That's just something I was able to create and do. But the reality is, is that platform, like any other platform, we are creating value on these platforms. And the smart marketers, the smart business owners, understand that even though we're doing some digital sharecropping, what we really need to do is continually move people. And these platforms are that ability to move people. And when I say move people, I mean move people in a networking sense, which is moving people from the relational to the transactional, and that's when you really gain success on these platforms.

Absolutely.

Yeah, I think that's an interesting point that you make, Ken, because, I mean, you know, it seems in the past maybe 2 weeks, a lot of this has been about, you know, building and building and building and building. And, you know, everyone has their own perception of how this all works. I mean, mine differs from yours, it differs from from Craig's and differs from Holly's and Chef's. And I always believe that what works for you is going to work. But the one common theme that continues to come across, whether it's on a Hangout or whether it's on, you know, a podcast, is build this— build your network. It's building your network and meeting people. I mean, I think right here now, I think I see Holly and she runs a kids and parents website and I think to myself, oh wow, I'm already thinking to myself, She could probably be on my sister's podcast to talk about— she's waving her hand, hello, yes. But I just think it's the common theme where you build that network and like you said, Ken, it's the thing where you go, okay, I'm building and I'm giving and I'm giving and I'm giving and I'm giving and then that one moment you just go, okay, now I'm going to ask you, like I'm going to ask you, would you like something of mine? 'You know, and if you want it, it's up to you. You can take it, you can buy it, you can do whatever you want.' But if hopefully at this point in time you have built so much trust with them that they will buy peanuts from you— I'm not saying peanuts because that's kind of a bad analogy— but they will buy something from you eventually because they trust you that much. They know that your content is so valuable. So that is, that's why I believe in this platform being so so powerful because I could go to a networking event and I could be handed a card a million times and I could be told, here, buy my insurance, or here, you need this, or here, you need that. And I just get sickened. By the end of the event, I'm looking more forward to going to the garbage than I am actually, you know, and so I can go throw a card away. So when I look at this platform, I think to myself, I mean, even though I'm communicating with 4 other individuals here, I get into the event and then I can communicate even further and can go deeper into a relationship with someone. I wouldn't have met guys like Craig or even Wade Harmon if it wasn't for doing things like that.

Yep, for sure. Absolutely.

Well, there's no doubt about it, these platforms, especially Google+ and Hangouts, I mean, these— it's incredible what you're able to do now from, I mean, just sitting, you know, at home enjoying your life. One of the things that was for me was a turning point in my life, in my business life, was coming upon Peter Drucker's idea of what he called a knowledge worker. And we're seeing that, we're seeing that kind of transference of how business is done. It's kind of like what Peter Diamandis— I don't know if you know who he is, he wrote the book Abundance, he talks about Moore's Law. But what we are seeing though is we're seeing this idea that the knowledge worker, those that are able to monetize what they know, just like what Holly is doing, like what Dennis is doing. That is the future of business, and I know a long time ago I thought, okay, how can I move in this space? I had some brick-and-mortar companies and I had some successful businesses, and as I sold those and moved on, I always looked at, okay, where's things going? I mean, where can we go? I mean, business is about change, and that's how growth happens. Growth happens through change. So what's changing out there? What's growing? Growing, and how can I be a part of it? And part of that is doing what we're doing now. And this is why we're living in such an incredible time. I mean, literally, we're able to monetize and do business now based on just the things that we know. I mean, that's incredible. And these tools that we're using now, I mean, the reach and the cost of doing this, to be able to talk to the world I mean, I have clients around the world— China, South Africa, I mean, Honduras. I mean, I can go on and on. Even clients in Canada. I mean, who would have thunk, right? Canada? Wow. But the reality is that we can do that now, and the technology is so easy. It's— this is— I'm excited about these times. I'm excited about doing these things. I just wish I had more time to do this. I mean, I know, Chef, we've kind of talked and been around. I just haven't been able to I'm excited about this, I want to do more of it, I just got to make sure that it doesn't affect my business because let's play, we all agree, being social on these things, it's a lot of fun.

Yeah, absolutely. You have to try and find a midpoint there where it's not just about fun too and you're doing something towards your business as well. But it's these connections I think that we're making that is eventually going to help. And talking about change, you know, I started as a chef really and went to food blogging, and I love food blogging. And then when I came on Google+, I met so many interesting people and amazing people that it's kind of changed my focus away. I still cook and I still blog, it's just that I'm more getting more into like social media now. So it just changed your direction. Before I forget too, I do have a question here from Tiffany McCauley, and if anyone would like to tackle this, wondering if there is a way to focus on gaining followers from specific geographical areas on Google+. That's an interesting question.

I'll speak to that if you don't mind.

No, not at all.

I'm in the Dallas area and I used to run specifically a Dallas-based site. And so I wanted to talk to Dallas people about what I was putting on the site. And so I had really gone out and searched not only Google+, but also Twitter, I really developed a local Twitter following, which is not the easiest thing to do. But one of the ways that you can do that is by following people that are in your location. So one of the tricks I would do is find some local businesses, oftentimes media sources are a really good place to do that, and go find who's following them because often it's— I'm sorry, I have 3 boys in the background.

Those are rock stars in the background, don't lie.

Yes, they're upstairs. Actually, there's World War III breaking out upstairs, but I'm trying to ignore it. But anyway, so if you can find things that other people in your area would follow, like media or like here, like D Magazine or the local TV show, that kind of stuff, is go in and follow those people because you will find, you know, those people will lead you to other people in more circles and more circles.

Yeah, I also, I also want to kind of add on to what Holly is saying. I mean, first, I believe that every local news entity and media outlet should be on Google+ considering the fact that every post that you're putting out there is public. And I know that like here in Phoenix, it's azcentral.com, and they now post out to Google+. They could use a little bit of work when it comes down to how they post, but I believe every media outlet, doesn't matter if you're a pop station, if you're a news station, doesn't matter, you gotta be on there. But the other thing is that I started curating hashtags in Phoenix, just Phoenix, whatever, Phoenix or Arizona, and I would just go in and I would just put hashtags that would relate to my post about Phoenix. From that point forward, I started getting people from Phoenix following what I was doing. And, you know, and that's how I started curating. It's not the best or the most effective, but it's one way of how you can do it.

Or can I just say also, what I like to say is, is it's, it's kind of one of the strategies I use for LinkedIn, and that is that one of the things that I found a challenge was to find micro entrepreneurs. And the name micro entrepreneurs was kind of a name no one was really using. And what I did then was— and you can do this on Google+ too— is those that identified themselves as micro entrepreneurs, I created my own communities, my own groups on LinkedIn. And you can do that on Google+. You could create your own community here and let people find you. And it just made it so much easier than having to go out and fish in the ocean. I brought all the fish to where I was and put them in my own pond, so to speak. So That's one of the things that you can do. And then like Shannon was saying, hashtag your community, your local, and then people will start following you and finding you and joining your community, and that will set you up for what you're looking to do.

Yeah, good idea.

So I was on Wade Harmon's show last night where we were talking about relationship marketing, and what we started talking about was— I think Mia Voss was saying, calling it hyperlocal.. So one thing I do, sort of geographically related, is whenever I get on a platform, the first thing I think about is who can I engage with. So there's all the standard categories of my industry and my niches and all that, but then there's always the local aspect, even though I'm not a local marketer. But I always search, you know, I have a place in Maine and a place in New Hampshire. I always make communities of those people that I follow and interact with. And then locally in public in those communities, I go out to things like meetups and meet in real life. And that really fosters really easy communication and engagement that ends up leading to business when you wouldn't necessarily expect it to if you're a web-based business.

Good ideas.

The past couple of weeks we've been talking about local business and about us as people, influencers on Google+ and people that know pretty much how it's working. And some of the guys have been talking about how they go locally to their Chamber of Commerce and different things. Have any of you done anything like that and reached out locally and seen if there's business opportunities there? Because I think for people like us, that would be almost a no-brainer if we did that, because these people are dying to learn about Google+. And they definitely, even the ones that are trying to use it, like I got We got one of the TV stations in Philly interested finally in Hangouts, and when they did it, they did it wrong. They didn't post it, they didn't have the event in the event page, it went nowhere, no one watched it. It's a matter of teaching them how to use it properly. Have any of you guys gone locally and tried to work businesses like that?

Yeah, I know Stefan of Nannyin, James Fierce has, and I know that Shannon Sienna's been doing some local stuff.

Yeah, I think that's very important. It's very important to be out there in the local scene because, um, if you— I mean, I'm not really looking to be the super bad, bad— not bad, well, badass authority, but I'm just looking to be the guy who you can go to and say, hey, I don't know how to embed this video into an event. But what I typically run into when I go into these events, I see these these small business owners who don't want to put the work into it. That's what's frustrating about it and they think, they see all these success stories of people making money but what these local businesses don't understand is that the ones that are doing it online have created an extra line of income as opposed to foot traffic. And to me, that would be the no-brainer. You create that extra line of income that is coming in. Maybe you're selling a product online, maybe you're selling some different type of service, it doesn't matter. But what comes down— what it comes down to is that they find social networking, the actual act of socializing, work. That's what's frustrating about it all, because they say, what works? And I go, I go, "Talk to me." And they go, "How?" And I say, "How you're talking to me right now." And they go, "I don't see how that works." And I say, "Well, then you're not going to succeed." Right?

And they often don't want to hear that.

Yeah, I think a lot of people have approached me about hiring me to do this. And I'm like, "I don't think you understand. Like, I wouldn't have— we need your voice to tell your story. You hire me and then all of a sudden you have an interpreter." between those two and it's just not going to work as well. It's because I'm telling my story that it comes across passionate.

You guys are all saying what entrepreneurs miss. And one of the things, matter of fact, Mike Alton, I won't even go into the post because it's probably still going on now. I think he actually plussed the internet to a comment and everybody chimed in. But the reality was, and it was a dialogue about Facebook and Google+, but here's the thing that entrepreneurs struggle with, and that is this idea of growth. And I love what one of my mentors told me. He said, Ken, growth is about change. Change is about loss, and loss is about pain. So what he was trying to help me understand was that if I'm going to want to continue growing my business, I got to be changed because change is inevitable. Even this platform, Dennis Littley, how many changes have been here on Hangouts alone? Don't even answer the question, we already know. But that's what business owners fail to see, and that is that Change is inevitable, and you have to be changing. Even this platform, I mean, 6 months from now, you guys, there's gonna be a new platform, and we're all gonna have to change and learn how to figure out that platform and how it works and how to communicate and all those things. So growth doesn't happen without change. Change doesn't happen without loss. But here's the great thing about that loss— we spell it L-O-S-S. Which as we know in business is an accounting term, profit and loss. So there's going to be an upside to it, but the reality is loss also has to do with pain. It's a pain to learn something new. I just figured out Facebook and now I gotta come over. That's just a pain. I don't have time for it. Well, the successful business owners, the people on this panel, the people on this platform, understand those business principles. And they embrace and accept change because that's what grows a business.

Hear, hear.

Yep.

Yeah, I agree with that. I think that, you know, I think today's community have— they have a social media fatigue in a sense where there's so much thrown at them. There's Pinterest, there's Twitter, there's Facebook, and then name the next network, you know, then there's Google+. And this network really isn't all that hard to get on, if you ask me. It's not hard to just jump on and start exploring. I think that was the most exciting thing for me to get on to Google+ was to explore. So I encourage more small business owners to understand that your reach is far larger and it's It's such a wide range of people. I mean, again, I keep saying I wouldn't have met Craig if I hadn't met Christine de Graaff or Mia Voss. And now, and then from that point forward, I would have never met Sheff if I hadn't jumped in on one of his Hangouts because he had Mia Voss, you know. And then so you're meeting these people, all these people's networks, and so you're just growing, you're growing exponentially at that point. And so to try to explain that to a small business owner or an entrepreneur or someone who's trying to get into the space, like you said, Ken, it's changed. Change is the most difficult thing.

I had—

I— for my sister, I had to get her past that because she fell into a comfort zone. She was like, well, I just post to Facebook and that's it. And, you know, she was getting like 12 likes on a picture of my niece. Well, okay, big deal. So then when I explained to her the idea of bringing creating and making her website a utility for divorce or child custody or anything like that, then she started going, "I get it." And I said, "Now you need to start telling your story. Tell the story. It's all about telling the story." So on her blog, you know, she talks about, you know, how she was bullied as a child and how it affected her when she became older and what she did to overcome those things. So change is such a difficult thing to grab onto and to accept for the future. And this here is the future of what we're doing. I could easily say, hey Ken, I'm going to go over and I'll fly over and I'll have coffee with you, or Craig, let's go work out, you know.

Absolutely.

But it's the ability to still communicate, and that's where it is all embedded. It's a million-year-old concept that has never changed.

Right.

Well, I mean, and Holly could probably speak to this, um, because she deals with children and parents of children, and there's that constant dialogue. I mean, you guys might have seen my bio or my profile, but I had 8 children who are all adults now, thank God. And one of the things that, um, was part of my past was, um, I had thought about becoming actually a psychologist. Don't ask me why, I just thought it was a good idea at the time. So I was actually studying, but it was interesting, and you're right on, Shannon. And one of the things they told us is that people are going to come into you, they're going to talk about 3 things. They're going to talk about problems with their kids. Holly, you probably can attest to that. They're going to talk about problems with their money, and they're going to talk about problems with sex. Those three things will probably be the whole criteria of your counseling psychology profession clientele. So, but here's what you need to know. Those are symptoms. The real problem, and you hit it right on the head there, Shannon, is that they lack the skill of communication. Plain and simple. Because once you learn how to communicate, then all those symptoms go away. And that's what so many people lack when it comes to social media. They lack the ability to literally learn how to communicate. They feel like because it's something new, it's like, "Well, how do I do this? How do I do that?" And Shannon, you're right. You've got to just be yourself. You've got to bring in your personality. You've got to talk and tell your story. And you've got to learn how to do the one thing that we all struggle with, and that is learn to listen.

I think a lot of people have gotten a lot of really bad advice over the last few years on how to use social media, where they think it's a broadcast of the Holly Show, which is— that is absolutely backwards. You know, you I'm going to share, but it's more in this instance of, hey, let me hear from you. That's why I can't even hang out at Twitter anymore because it's just a kajillion people just bombarding me with their thing. Don't talk back to me. I think that's where we've got to say, stop this. This is actually social. Crazy, crazy concept that this is all about. It's all about how this fits together, how your story fits with mine, and then let's take that connection to somebody else and see how that fits in too.

Yeah, exactly. So I think it's really similar to the way you behave just when you meet somebody new. You know, if that person is just talking about themselves the whole time, you're gonna lose interest, you're not even gonna remember them when you leave the party, or you're gonna remember them in a negative way. But if they're really interested in you and asking you about yourself and your life and all that kind of stuff, next thing you know you have a friend. And that's the way it works online too.

I've got a question. Oh, go ahead, go ahead, Ken.

I was just saying, I don't think anything's really changed since the playground, right? Right. Kids that learn how to play in the sandbox and share their toys were the kids that everybody wanted to play with. Everybody else, I mean, that, you know, the bullies on the playground, all those kind of things, the cliques, no one really wanted to be a part of that. And being social with social media is just literally just being kind.

Right. I think where people really get lost is the third word that we're not saying today, which I'm so happy about, which is social media marketing. They think of these platforms as it's a marketing tool, and that's the mindset they come from. As soon as you drop the marketing and pay most of your attention to the social part, that's when the magic happens.

You know, go ahead, Ken.

I was just going to ask if anybody's got a chance to read Gary Vee's— Vaynerchuk's new book, Jab, Jab, Jab, Right Hook. Has anybody got a chance to see that or hear that?

I haven't read it yet.

I've thumbed through it at Barnes Noble.

Okay, so it's basically principle, and Holly, you're so right, and that is that this isn't a megaphone for you to get up and tell the world about buy my products and services. And the premise of his book, which I'm waiting for to be delivered, is just Jab, Jab, Jab, Jab, Right is literally about give, give, give, give, give, and then ask. Matter of fact, Guy Kawasaki, not Guy Kawasaki, I always forget him with— I mean, confuse him with Robert Kiyosaki. Guy Kawasaki just posted and I put it in my stream the other day and said, this is my belief too about how to use social media. He does a quick little video and you'll find that in my posts and my streams. One of the things that he says is he uses, kind of like Gary Vee's Jab, Jab, Jab, Right Hook, he uses the NPR method.. And if you think about that, he's talking about the National Broadcasting Channel, NPR, whatever that stands for. He talks about their model, and their model is all year long they give, give, give, give, give free content, give it away, they're always constantly giving you great stuff. And then once a year they ask for you to pledge, so they're going to ask you for something. That's a great marketing model, and that is give, give, give, give, give, and then ask. Literally, that's what— and I agree with you— the marketers will screw up every platform, even Google+. How many times have we seen this, guys, in communities and everything else? Spam, link dumping. We're just trying to get these people to get away from that mindset because this is not how to market.. And besides that, really it's about giving first, right? What season are we in?

Season of giving. Yeah. And the secret to this is if you give and you give and you give, or if you keep talking to people long enough, they're going to finally go, and what do you do? Or they're going to look and see what you do, and then they're going to come to you for something because you haven't been selfishly just promoting yourself. And someone referred to it as like if you go into a party, you're not going to stand on a coffee table and start shouting about what your latest adventures were or something. You're going to mingle, you're going to talk, you're going to make small talk, and then someone's going to ask you, "So what do you do?" So that's the time you do it at. Right.

So that's exactly what I'm doing right now. I actually don't have anything to sell. I don't have anything to promote. I'm really not looking for clients at all. I'm burnt out on that. All I'm doing is sharing what I can, making friends, Building the Craig Army, because when I turn the page and figure out what I'm doing next, they're all going to be right there behind me.

That sounds like a rock song that you need to write, Craig.

Yeah, the KISS Army, right?

It's the Craig Army, and I'm going to turn the page. I want to jump in real quick and go back to something that Ken had said. He was talking about the Gary Vaynerchuk give, give, give, give, and then ask. You know who does that really well is Starbucks. Starbucks does that on their app. They give out a free song, a free song, a free song, a free song, and then all of a sudden in that app it will say, hey, purchase whatever, $15 worth of whatever, and you can get, you know, an iced mocha latte or whatever, and that's what it is. So they continue to give these free songs from indie artists, and they constantly giving something free of value, they think of value, but if you can do something like a value that giving and giving. You know, like Craig is a perfect example of that. I mean, you walk, you jump into any event and Craig's helping out somewhere, you know, and then people start following Craig. And then the day Craig wants to sell something, you know, I'll buy it.

Yeah, yeah. Let's carry that theme out. That's actually a great marketing principle. And the marketing principle is, some have coined the Lady Gaga effect. And if you think about What, back in the old days when we used to release albums— I know no one knows what that is, now we just drop CDs. I still don't understand when I drop them, what are they supposed to do? Anyways, what they do is when they release something, what do they release? They release the number one hit. They give it away for free, it's on the radios and stuff. But here's what most people don't think of. Is that it's actually a marketing process, and here's why. There's a psychology behind it, and if you're getting the best song on that CD, you go to yourself and you say, "Wow, if that's the one song and there's 10 other songs, I'm gonna go buy the CD. There's gotta be a ton of others." And it's a great principle for people to understand when they get online. Give away your best.. I know that's tough for people and I hear this and I get the pushback and everything else, but here's the reality. The reality is that when people go, "Oh my God, this is so cool. I can't believe this." If this is really what they have to offer, their product or service, and they're getting those, what else they have must be worth twice as much and they will buy.

It's funny you say that because I have just been bucking the system a little bit and as food Bloggers, we're always yelling and screaming because people take our content or they print our recipe somewhere or they do something. Well, I've just started a little experiment on Google+ and I have been posting one of my full recipes once a week of something, one of my favorites. JD just mentioned something about it earlier that she did my chicken wing recipe in hopes I keep posting them. I'm like, alright, they're going to find it somewhere or another, but if they like it, if they like them enough, maybe they'll Well, come become a reader or become a subscriber or something. You really do have to give it. Talking on that tone too, I am like— when you said that, I just realized what was happening to me on Kindle. I'm always looking for free books on Kindle. Not that I'm cheap, but I read so much I can't afford to keep buying them. I'll get a free book and the next thing you know, I buy the next 4 or 5 in the series that aren't free. I'm like, ah. 'cause I can't wait to get the next one, constantly, constantly.

Hashtag mind blow, hashtag mind blow.

Yeah, absolutely.

Well, I kind of have a, even, I'll take it a step further. I don't sell anything, like I make my income passively off of—

Stop it, Holly, you sell happiness.

I sell happiness and happy kids. But you know, I really don't, I don't I make my money off of passive income due to traffic. And so that is the most freeing thing in the whole world because all I'm trying to do is give stuff away. So the more I give, the more people come and the more I make. And there's no— like, all you have to do is endure a few sidebar ads and maybe one that pops up every once in a while.. And so I think that's what's so cool about where we're headed is like you can give and give and give and not even need anything in return, you know, as far as, you know, you're not expecting anything, you don't need it, like it's just happy. I mean, I, I'm a big believer in online karma.

Yeah, absolutely.

And Dennis, Dennis, to follow that train of thought, and I've got just a few more minutes, I gotta jump off here, but you know, the, the idea behind— and I'll tell you kind of a strategy that works for my clients and literally can work for anybody. That is, first of all, I made your lemon bars. They were awesome. They lasted 2 days, and I just powered through them. I've had to spend an extra hour in the gym because of them. Thank you very much.

Misery loves company.

Yes. The reality was is that you giving out your recipe, okay, each— I heard you say once a week, right? Someone tries them and goes, "My God, they're really good. He knows his stuff." I mean, it makes it easy to make, and whatever your branded message is about the way that your recipes are and stuff like that, what will end up happening is this. I'm not able each week to find or see your recipes. So here's the thought. You give one out each day or each week or so on and so forth, and I tried them for free and I liked them, and I created your meal for a party that we had and everybody raved about it and so on and so forth. Do you know what I'm going to do? I'm going to say, hey Dennis, I really apologize about not being able to find every one of them as you know because I haven't been able to be on social media. Could you put them all together? I would love to buy them and then that way I'll have them when I want them. Do you see the shift there that just happened?

Yep.

And that's why it's such a good thing to give away because— what you can do then and just build your audience and build your network is then say, "Hey, if you missed any of those posts, I put everything together and for download on Kindle or whatever." Literally now you've monetized something. The reason why is because you made it easy for people. You made it easy for people to get it, to have it, consume it, all that kind of stuff. It's a win-win.

Well, that's why I try to put the recipe up on— because everyone's always saying, "Well, I have to click through a link." They're all free on my blog, too. You don't have to pay anything. They're all there. But I mean, to search for them, just like Holly, you have to endure a few sidebar ads and stuff. They're there, but the complaint is, "Oh, I got to click through. Where's the recipe? Why do I have to do that?" Yada, yada, yada. "Can't you post the recipe?" It was just like when I became a food blogger. As a chef, we guarded our recipes. We didn't want to tell anybody anything. When I became a food blogger, No, the recipe's got to be perfect because if you're going to make it, it's got to be good. I don't want it to fail. So now I've taken it a step further and said, well, let me just put the recipe here. It's on Google+. I trust Google+. Google+ knows it's my content already. So let me just put it here and let them take it. And I've got 300 recipes on my blog already. Alright, so if I give away a few dozen or something, and they're always the best ones I have. To, the ones that are already getting a lot of movement on Google search. So I'm figuring it's not really hurting me at that point too.

You know what's cool about that though, Chef, too, is that everyone has a piece of Chef in their kitchen.

You know, that was my wife asked me, she goes, where do you want to— you know, when I started doing this, what's your goal? I said, my goal is I want to be a household word, household name.

Who made that? Chef did.

Yes, that was it. I don't want to be rich, I just want to be a household name and I want to be on the Ellen Show, you know, other than that—

But hey, would that mean that I'd have to change my apron then? Is that right?

Yeah, we'd have to get you, you know, Love Chef Dennis, that's it, or something.

You guys, thank you so much, I appreciate it. I got an appointment I gotta be at, so I gotta jump off. You guys are awesome, you're all rock stars. Thank you guys for everything you've done here for me. On Google+ and for a lot of my people who I serve, because you guys have created and added great value for those people that I serve, micro-entrepreneurs. And literally, you've made it easy for me to be a part of your circles and your world. So thank you guys, I appreciate it. Dennis, you're doing an awesome job, keep it up. Any way I can help support, I will. God bless you guys all. Merry Christmas. We'll talk to you soon, okay?

See you later.

I do have a couple last questions here and I want to pop them up before it gets too, too late. There's one from Tiffany again and it was, she's having a hard time trying to understand the difference between her main page account and her brand page and should she have a separate page for her food blog. Would anyone like to tackle that on what they think about pages?

Yeah, that's something we talked about in your community quite a bit lately and something I actually intended to bring up today. I think in general, if you post a lot to where it's going to crowd out your own personal profile and look like you're pimping yourself hard, you may want to have a brand page for your blog. But otherwise, if you're just a regular blogger and you're going to share key posts and plenty of other stuff on your personal profile, the personal profile is where people are going to connect with you the best. People want to connect with a person. Person, not a brand or a website page. So that's my thoughts on it. I think people generally agree with that.

I heard something from Mark Traphagen a few— it was last week I think, it was on Wade Harmon's Hangout and he doesn't have a problem— it was actually kind of open my mind, he said, "What you can do is you can have you can't have that page, and this is my interpretation of what I thought he said, he said you can't have that page, but if you go in, you can still go in, just make sure that you're, if you're posting from the page, to put a little bit of personal behind it, like saying, you know, here's this post, and then like dash, you know, Shannon, you know, and let them know that there's a human being behind that page, that there's someone, it's just not something that's being automated all the time.

That's a good philosophy. You know, the one thing I think about too is people say they don't have enough time, and if you've got to split yourself between two pages, then you're hurting yourself in the long run. So I think building your personal up to a point and then maybe jumping— Holly?

Yeah, I totally agree with that. I didn't have a page for the first year, and because it's too much. And but the other thing with Google authorship, with you able to claim whatever you're writing wherever it is on the web, that gives your personal page so much power. And if you're posting a lot, is it really something that you need to share every single time? So I really, like, from 99% of bloggers out there, don't do it. Don't do that second page until you have your personal profile completely under control.

And you should have a really good amount of followers. Followers, because then it will make it easy. But you know, it's the old philosophy, if you start digging a hole and you're digging two holes, you know, it's going to— you're never going to hit the bottom with either one of them because you're so busy digging those other holes. So stay with your one, get huge, and then after you get huge, then you can push your brand. And I always say make the brand page because Google does change things on us.

Right.

They could change that too.

I think the one thing, if you are though a brick and mortar— this is my philosophy— if you are brick and mortar and you're creating a Google Local page, yes, that's— you need to actually, if you're doing it in conjunction, you have to have the local page in conjunction with your personal page. Yeah, because everything will index inside of them, of Maps, right, Google Now, everything.

Yes, that's the one exception to that.

Yeah, yeah. And I would just remind people, especially the food bloggers, chefs 'cause a few from the community, I've hit their pages lately, or their profiles, and one thing I'm seeing is they're not obeying the 80/20 rule. So you hit their page and all you really see is 80% of recipes and stuff about their blog and what they're doing. It really needs to be the other way around. It needs to be 20% of that, or even 10% of that, and the rest actually showing themselves as a person. Yeah.

The other day I shared something about Slayer, you know, and little kids interviewing Slayer, you know, because I thought it was hilarious that these little kids were interviewing a thrash metal band leader, you know, and people liked it. But, you know, those are— I mean, I'm a human. I like to— I enjoy watching videos that are outside of what I normally do, right?

Absolutely. We have one other question here. Let me pop up and It was Flip2Tasty wants, what's a good time management tip to use?

Don't ask me.

And she's probably going, oh God, they actually have the best one.

Delete your Google+ account.

No, anything but that. Yeah, it's just really Somebody told me once at a seminar what they do is they have— I think there's an app for it too— is they give themselves 30 minutes on any given social media at a time, set an alarm clock, do it, when it goes off walk away from the computer and do something else and come back. And that goes with writing a blog post, with if you're going to do something dedicate a certain block of time to it. And I've been trying to dedicate being like a real human being and sitting with my wife and doing something. That was my goal when we moved. But, you know, really do that. I think that's about the only thing we can say, because other than that, it's like Google becomes addictive.

Yeah, and I would just say, and this is something I need to get better at myself, but just think through what type of processes you can follow, what type of paths, you know, each and every day where you can get in a system. —do the same thing. That helps a lot.

Yeah, I have real specific things that I try to accomplish each day. I schedule all other social media outlets pretty much, and then I am personally on Google+ because I haven't found an effective way to schedule it. But, um, and then I also use a timer. I mean, you've got to have a timer or else you'll be in there forever. Okay, well, that's great.

I'd like to say hi. We got a couple people I just want to Logan Lynn Roberts is here today with us. Jason T. Weiser. Jason and I got to hang out the other day and he told me he was in the Ukraine. I was like, my first question, I'm like a little kid, what time is it there? It's like, that was just wild.

So, you know, Mick Sharp is out there too.

What's up, Mick? Christine DeGraaff. A lot of our friends are here. Kim Baltman, thanks for being there again. Mia Voss stopped by. Just want to shout out, and we really appreciate you being here on our special Friday the 13th. Luckily Jason didn't show up, so we were cool.

I just wanted to hit that JD quote that I think is perfect, where she's talking about you, and she says, I never even tasted your food, but I'm loyal to your brand because of your willingness to engage with me. That says it all right there. Thank you.

Or it means, I've never tasted your food, Chef, but it looks amazing, and one day I will taste it.

I'm telling you, people want to say that. People keep asking where they can find my restaurant. Those days are way behind me. The last group I fed was 600 high school girls, and I changed how they learned— how they ate radically in school lunches there. So one thing. All right, guys, that's about it for today. We had a wonderful time. If you have anything else you'd like to add before we leave, thanks for being here today.

Craig? Join me in the Craig Army, everybody.

Yeah, new single coming out next month.

Holly, thanks so much for being here. Anything you'd like to leave with us? Parting?

No, I'm joining the Craig Army, but I want one of my own now too.

There we go. Shannon, very nice to see you today, and thank you. Any last Any last bits of information other than join the Craig Army?

Well, we can start our own Queen's Reich cover band. There we go. You can be Jeff Tate, I will be Chris DeGarmo.

That's perfect. I wish I could sing like that. I would definitely be doing that. All right, guys, I also have a new show starting on Monday. Because of Facebook shooting chopping one of their other toes off again. I think it might have been the whole foot this time. We're going to be starting at the bottom, at the ground up for bloggers. Gene Layton and I are going to do a half hour every Monday at 1 o'clock, how to use Google+ effectively. Once we get through the process, we'll be bringing guests in, but right now we don't want to overwhelm everybody and we just want to take little baby steps for them so they learn to love it. Once you drink that Kool-Aid You're on the preaching the gospel of Google. I'll be happy to share that out.

I'll be happy to share that out.

Thank you. I'll be happy to lend a hand, Jeff. Absolutely. Yeah, that's what I said.

We have a wealth of people that can share their knowledge, but right now I think it might be too much in one shot. We want to kind of wean the new people up and get them ready. So that'll be there. And also next week I think I'm going to be on Mia Voss. Shannon, I think you're going to be on too. Yeah! And I'm going to have to sing Bat Crap Crazy. Alright, Bat Crap Crazy. Cat Scratch Fever, which I put my foot in my mouth on that one, so you're going to have to deal with that. So thanks again for being here on Good Day Google+. It's always a great day on Google+. So have a good weekend, my friends. I'll see you soon.

Thanks, guys. See ya. Bye.